
Smm Manager
7 days ago
Synergy University Dubai, a branch of the esteemed Russian institution, is dedicated to providing high-quality education under recognized licenses and accreditations. With over 35 years of presence in the education market and a global network of more than 200,000 students and 550,000 alumni, we are committed to delivering an exceptional educational experience to our diverse community.
Located in the vibrant Jumeirah Lakes Towers (JLT) neighborhood of Dubai, our campus offers easy access to transportation and a stimulating environment for personal and professional growth.
**Responsibilities**:
We are currently seeking a skilled and creative individual to join our team as the Social Media Manager (SMM Manager) at Synergy University Dubai. In this role, you will be responsible for developing, implementing, and managing the social media strategy to enhance the online presence of Synergy University Dubai. The role includes creating engaging content, managing social media accounts, analyzing performance metrics, and coordinating with various departments to ensure a consistent and effective social media presence to promote our educational programs and events effectively.
**Key Responsibilities**:
**Social Media Strategy**:
- Develop and execute a comprehensive social media strategy aligned with the university's marketing goals.
- Identify target audiences and determine the best platforms and content types to reach them.
**Content Creation**:
- Create engaging and high quality content, including text, images, videos, and infographics. Collaborate with the design and content teams to produce visually appealing posts.
- Ensure content aligns with the university’s brand voice and values.
**Account Management**:
- Manage and oversee social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Schedule and publish content regularly.
- Monitor and respond to comments, messages, and inquiries in a timely manner.
**Campaign Management**:
- Plan and execute social media campaigns to promote university programs, events, and initiatives.
- Use paid advertising options to boost posts and reach a wider audience.
- Monitor campaign performance and adjust strategies as needed.
**Analytics and Reporting**:
- Track and analyze social media metrics to evaluate the effectiveness of campaigns.
- Prepare monthly reports detailing key performance indicators and insights.
- Use data to inform and improve future social media strategies.
**Community Engagement**:
- Build and maintain a strong online community of students, alumni, faculty, and prospective students. Encourage user-generated content and engagement through contests, polls, and interactive posts.
**Trend Monitoring**:
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Implement new features and strategies to keep the university’s social media presence innovative and relevant.
**Collaboration**:
- Work closely with the marketing, admissions, and academic departments to support their social media needs.
- Coordinate with external partners and influencers to enhance the university's social media presence
**What we offer for this position**:
- Flexible and convenient work schedule (5/2, weekends - Sat, Sun; in-office work).
- 8-hour working day from 9:00-18:00.
- Opportunities for career growth with a large range of positions available.
- Weekly training on product, sales, and personal potential development.
- Attendance at business forums with presentations by leading Russian and foreign speakers at the company's expense.
- Development of skills and competencies through internal and external training programs.
**We are ready to work with you if you have**:
- Proven experience in social media management, with a strong understanding of social media platforms and best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
- Ability to work effectively in a fast-paced environment, with excellent time management and organizational skills.
- Experience with graphic design and video editing software (e.g., Adobe Creative Suite).
- Knowledge of SEO and web traffic metrics and familiarity with online marketing strategies and channels.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics).
- Proficiency in English (required) and Russian (required).
**Experience**:
- Social Media Management: 2 years (required)
**Language**:
- English (required)
- Russian (required)
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