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Social Media Content Creator

4 months ago

Dubai, United Arab Emirates Western international Group Full time

**Responsibilities**:

- Manage all social media accounts, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
- Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and followership.
- Plan and schedule social media content in advance, ensuring a consistent and cohesive brand message.
- Monitor and respond to social media comments, messages, and reviews in a timely and professional manner.
- Analyse social media metrics and adjust social media strategies as needed to increase engagement and reach.
- Stay up-to-date with the latest social media trends and algorithm updates, and adjust social media strategies accordingly.
- Collaborate with other teams to ensure brand consistency across all marketing channels.
- Run promotions and Ads on all social media platforms.

**KPIs**:
1. Follower growth: Tracking the number of followers gained over time indicates how successful the social media handler is at growing the brand’s social media presence.

2. Engagement rate: Measuring the number of likes, comments, shares, and other interactions on social media posts, which reflects how engaged the audience is with the content and the brand.

3. Reach and impressions: Monitoring the number of people who see the brand’s social media content and the number of times it is displayed, which shows how well the content is reaching the target audience.

4. Click-through rate: Tracking the percentage of clicks on the links in social media posts, which indicates how successfully the social media handler drives traffic to the company’s website or other online platforms.

5. Conversion rate: Measuring the percentage of social media followers or website visitors who take a specific action, such as marketing a purchase or signing up for a newsletter, which demonstrates the impact of social media on business objectives.

6. Customer satisfaction: Monitoring social media comments, reviews, and messages to measure customer satisfaction and how well the social media handler is responding to customer inquiries and concerns.

7. Content performance: Tracking the performance of individual pieces of content resonating with the audience and driving engagement.

**Job Types**: Full-time, Permanent