Digital Marketing

2 days ago


Dubai, United Arab Emirates YALLA TV Full time

We are looking for an energetic tech-savvy individual for the position of Social Media and marketing Executive. He/She will be working in our marketing department reporting to the Marketing Manager.

**MUST HAVE EXPERIENCE IN MARKETING AGENCY or TV CHANNEL.**

The Job description for this role is to:
Manage and follow the Social Media Calendar

Create social media content for Facebook, Twitter, Google, LinkedIn, Snap Chat

Coordinate with the design team for social/digital creatives

Keep all social media channels active and up to date with the latest trends

Respond to social media messages and comments in a timely manner

Organize marketing material for marketing activities

Assist marketing team in setting up and optimizing digital campaigns

Collaborate with cross-functional teams to optimize activities based on internal and external feedback

Monitor user engagement and suggest content optimization

Prepare marketing and engagement performance reports against KPIs

Drive the digital marketing strategy for new acquisition and marketing lead generation

Experiment with performance-oriented campaigns that stand out against other advertisers who market within the same industry

Manage Facebook, Google Search, Google Display & YouTube ads

Write and tweak copy that is on-brand and leverage our content library to generate new ads for testing

Find new, unconventional ways to optimize CPA / CPL and get out as much yield from every channel as possible

Learn how to spin up tests quickly, when to double down, and how to scale up

Own performance marketing budget and closely monitor performance, pacing, and attribution

Be a specialist in digital advertising principles in order to provide guidance for internal stakeholders

Explore and advise on investments for new channel tests (i.e. Snapchat, TikTok, Podcasts, etc.)

Support with tagging and tracking setup, campaign optimizations, campaign builds, performance reporting

Work collaboratively cross-functionally to establish growth strategies and support all ongoing efforts

Drive the digital marketing strategy for new acquisition and Real Estate lead generation

Experiment with performance-oriented campaigns that stand out against other advertisers who market within the same industry

Manage Facebook, Google Search, Google Display & YouTube ads

Write and tweak copy that is on-brand and leverage our content library to generate new ads for testing

Find new, unconventional ways to optimize CPA / CPL and get out as much yield from every channel as possible

Learn how to spin up tests quickly, when to double down, and how to scale up

Own performance marketing budget and closely monitor performance, pacing, and attribution

Be a specialist in digital advertising principles in order to provide guidance for internal stakeholders

Explore and advise on investments for new channel tests (i.e. Snapchat, TikTok, Podcasts, etc.)

Support with tagging and tracking setup, campaign optimizations, campaign builds, performance reporting

Work collaboratively cross-functionally to establish growth strategies and support all ongoing efforts

**Required**:
Command over publishing tools for Facebook, Twitter, Google, YouTube, LinkedIn, Snap Chat

Understanding of analytical tools like Google Analytics

Professional knowledge of compiling and managing data in MS Excel and Google Sheets

A proactive approach to expanding knowledge and capabilities

Designing skills or working knowledge of any designing tool such as Photoshop (not mandatory but preferred

**Job Types**: Full-time, Permanent

**Salary**: AED3,000.00 - AED5,000.00 per month



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