Intern, Marketing

6 days ago


Dubai, United Arab Emirates Football Marketing Asia Limited Full time

**The Company**

New, ambitious and dynamic, Football Marketing Asia (FMA) is Asia’s leading sports marketing agency.

FMA is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Our comprehensive mandate covers the rights for all major AFC National Team and Club competitions, including the AFC Asian Qualifiers, AFC Asian Cup, AFC Women’s Asian Cup, AFC Women’s Olympic Qualifiers, AFC Champions League, AFC Cup as well as AFC youth and futsal competitions.

FMA - a Super Sports company - is headquartered in Hong Kong S.A.R., with offices in the Middle East, Southeast Asia and China. FMA combines unparalleled global football experience with in-depth Asian know-how and expertise.

**The Role**

We are looking for a passionate intern who has career aspirations of working in a sports or entertainment marketing environment. In this versatile role you will be working across a broad field of marketing activities including brand activations and competitions promotions. You will be working on online and offline marketing campaigns and brand assets for Asia’s biggest and most celebrated football competitions and tournaments.

Your genuine passion, and your willingness to take on challenges pro-actively and to learn are vital to make you a great match for this role. Attitude is key

**Key Responsibilities**

The selected intern will work across a broad variety of activities during their time, including but not limited to:
Project Management
- Coordination of creative (post) productions, signage artwork projects, assets, etc.
- Maintain the content production and brand schedule and ensure assets are delivered on time

Social Media
- Be actively involved in the development, planning of storyboards, campaigns, and activations
- Maintain social media content calendars, schedule content for publishing and follow-up once posted

Fan Engagement / CRM
- Help ideate, develop, and manage fan acquisition campaigns across web, mobile and social media
- Help shape user journeys and fan experiences to keep fans engaged
- Support the team in building a comprehensive digital ecosystem

Photography / Videography
- Write briefs for our photography and videography partners
- Use different tools like our photography asset library and Media Assent Management platform to retrieve photos and video clips of matches

Other Responsibilities
- Maintain our Talent, KOL & Influencer database, evaluate and communicate with influencers
- Support the team with press releases, translations, and website content updates

**Skills, Experience and Qualifications**
- A sports fan, football fan would be a plus
- Brief understanding of social media and digital marketing
- Project management skill is a plus
- MS office proficiency
- Strong command of spoken and written English. Arabic a plus.

Internship Duration: 6 months (Aug to Feb 2024)**Privacy Statement


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