Shopify/wordpress Developer with Marketing Expertise
2 months ago
As a crucial team member, you'll be responsible for enhancing the online shopping experience, fixing technical issues, implementing marketing strategies, and optimizing the website for conversions and performance.
- **Key Responsibilities**:_
**Shopify/WordPress Development & Maintenance**:
Design, develop, and maintain Shopify and WordPress websites, ensuring they are mobile responsive, user-friendly, and optimized for performance.
Troubleshoot and resolve technical issues promptly to ensure smooth operations of the eCommerce store.
Implement custom themes, plugins, and integrations, based on business requirements.
Create and manage product pages, categories, and collections.
**Front-End Design & User Experience**:
Develop high-quality, pixel-perfect front-end designs that align with brand guidelines.
Leverage tools like Canva and Photoshop to create compelling visual assets for the website, product pages, and marketing materials.
Optimize images, graphics, and media content for fast loading times while maintaining quality.
**E-Commerce Marketing & Strategy**:
Implement discount codes, sales promotions, and product bundling features to increase average order value.
Manage product recommendations, group selling, and upsell/cross-sell features on product pages and during checkout.
**Search Engine Optimization (SEO)**:
Implement On-Page and Off-Page SEO strategies to increase visibility and drive organic traffic to the website.
Conduct keyword research and optimization for content, product descriptions, and meta tags.
Build high-quality backlinks and improve domain authority through external link-building strategies.
Continuously monitor SEO performance and adjust strategies to maintain or improve search engine rankings.
**Blogging & Content Creation**:
Write engaging and SEO-optimized blog posts that align with the brand's content strategy and drive traffic to the website.
Develop content for product launches, promotions, and news related to the eCommerce business.
Collaborate with the marketing team to create content for newsletters, social media, and promotional campaigns.
**Error Fixing & Website Optimization**:
Troubleshoot, debug, and resolve technical issues that occur on the Shopify/WordPress website, including payment gateway issues, slow page loads, broken links, and other user experience problems.
Monitor website performance and optimize page load speed and site usability.
Conduct regular website testing and ensure cross-browser compatibility.
**Analytics & Reporting**:
Monitor and analyze website analytics (Google Analytics, Shopify Analytics, etc.) to assess performance, user behavior, and marketing campaign effectiveness.
Create actionable insights and recommendations based on data to improve conversions, site traffic, and sales.
- **Skills and Qualifications**:_
Minimum of 3 years of experience in Shopify and/or WordPress development with a strong portfolio of completed projects.
Experience in developing responsive and mobile-friendly websites.
Strong knowledge of HTML, CSS, JavaScript, Liquid (for Shopify), and other web technologies.
**Design Skills**:
Proficiency in design tools such as Canva, Photoshop, and other design software.
Strong eye for detail and an understanding of UX/UI principles to create visually appealing and functional websites.
**E-commerce Marketing**:
Experience in creating and optimizing product promotions, including bulk discounts and coupon-based campaigns.
**SEO Expertise**:
Strong knowledge of On-Page and Off-Page SEO best practices.
Experience in keyword research, meta tag optimization, and building backlinks.
Ability to implement SEO strategies that increase organic search traffic and improve website rankings.
**Problem-Solving & Error Resolution**:
Ability to identify and fix issues on the website, from coding errors to user experience problems.
Strong troubleshooting skills and the ability to work independently to resolve issues quickly.
**Content Creation**:
Strong writing skills, with the ability to create engaging and SEO-optimized blog content.
Experience in creating newsletters, product descriptions, and other written content for eCommerce websites.
**Additional Requirements**:
Strong communication skills and the ability to work collaboratively with cross-functional teams.
Ability to manage multiple projects simultaneously and meet deadlines.
Self-motivated with a proactive approach to identifying opportunities for improvement.
Familiarity with Google Analytics, Google Search Console, and other eCommerce-related tools.
Pay: AED3,500.00 - AED5,000.00 per month
**Experience**:
- relevant: 1 year (preferred)
**Location**:
- Dubai (preferred)
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