Digital Marketing Executive
6 months ago
We are currently seeking a highly skilled and experienced Digital Marketing Executive with a strong background in the real estate industry to join our team. This critical role is focused on enhancing our lead generation efforts and generating qualified leads interested in buying real estate. In addition, proficiency in online advertising and media buying is highly essential.
- As a Digital Marketing Executive, you will play a pivotal role in developing and executing comprehensive digital marketing strategies to promote our company's services and brand. Your responsibilities will include:
- Developing and implementing plans to establish long-term digital engagement with existing and new customers. Staying up-to-date with online marketing trends and ensuring that strategies are current and effective.
- Tracking the daily effectiveness of digital initiatives and evaluating performance against targets and key performance indicators.
- Creating, proofreading, and editing various digital marketing content to ensure brand consistency.
- Monitoring digital and social media trends to identify opportunities for optimization and improvement.
- Analyzing web activity, web page hits, traffic patterns, and other performance data to generate insightful reports.
- Managing end-to-end marketing strategies to increase brand awareness and lead generation. This includes planning, segmentation, and execution of campaigns.
- Overseeing the expansion and development of assigned campaigns on a daily basis. Managing quarterly and annual marketing budgets effectively.
- Creating and uploading optimized website content to improve search engine rankings.
- Organizing and monitoring the company's presence on social media networks. Developing engaging, creative, and unique content for regular postings that inform and promote the campaign.
Technical Role Requirement:
- To effectively plan and execute digital marketing campaigns, a marketing professional should have the following key technical skills:
- Search Engine Optimization (SEO): Understanding the principles of SEO and how to optimize website content, keywords, and meta tags to improve organic search rankings.
- Pay-Per-Click (PPC) Advertising: Proficiency in managing and optimizing PPC campaigns on platforms like Google Ads, Bing Ads, and social media advertising platforms.
- Social Media Marketing: Experience in creating and managing social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Knowledge of social media advertising options and targeting capabilities.
- Content Marketing: Ability to create and curate compelling content across various formats, including blog posts, articles, videos, infographics, and eBooks. Understanding how to optimize content for search engines and engage target audiences.
- Analytics and Reporting: Proficiency in using web analytics tools like Google Analytics to track campaign performance, measure key metrics, and generate reports for data-driven decision-making.
- Marketing Automation: Knowledge of marketing automation platforms such as HubSpot, Marketo, or Mailchimp to streamline and automate marketing tasks, lead nurturing, and customer journeys.
- Conversion Rate Optimization (CRO): Understanding of CRO principles and techniques to optimize landing pages, user experience, and conversion funnels for maximum lead generation and customer acquisition.
- Web Design and Development: Basic knowledge of HTML, CSS, and website design principles to collaborate effectively with web developers, make website updates, and ensure optimal user experience.
- Mobile Marketing: Familiarity with mobile marketing strategies, including mobile advertising, responsive design, mobile app marketing, and SMS marketing.
In addition to the technical skills, marketers should be familiar with key software, extensions, and media platforms that are commonly used in digital marketing. Some of these include:
- Google Ads (formerly Google AdWords)
- Google Analytics
- Facebook Business Manager
- Instagram Insights
- Twitter Ads
- LinkedIn Ads
- Content management systems (CMS) like WordPress or Drupal
- Marketing automation platforms such as HubSpot, Marketo, or Pardot
- SEO tools like SEMrush or Moz
- Social media management tools like Hootsuite or Buffer
- Conversion rate optimization tools like Optimizely or Google Optimize
- Web development tools like Adobe Dreamweaver or Sublime Text
- Collaboration and project management tools like Asana or Trello
Qualifications:
- 2-4 years of real estate experience in the UAE market is required.
- Proven lead generation skills.
- Strong understanding of social media networks and how to leverage them for marketing purposes.
- Exceptional proficiency in online advertising and media buying.
- In-depth knowledge of digital marketing strategies, trends, and best practices.
- Analytical mindset with the ability to track and evaluate the performance of digital initiatives.
- Excellent written and v
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