Brand Strategist
3 weeks ago
**Job Overview**:
**Key Responsibilities**:
- _**Brand Development & Strategy**:_
Develop and implement comprehensive brand strategies that align with the company's business objectives.
Define the brand’s voice, messaging, positioning, and visual identity.
Conduct market research to analyze consumer insights, competitor landscape, and industry trends.
- _**Campaign Management**:_
Lead the creation of marketing campaigns that build and promote brand awareness.
Collaborate with marketing and creative teams to create compelling content and campaigns across digital and offline channels.
- _**Brand Consistency**:_
Ensure brand consistency across all platforms and marketing materials, from website content to social media posts.
Develop and maintain brand guidelines to ensure coherence across all departments and external partners.
- _**Cross-Functional Collaboration**:_
Work closely with Product, Sales, and Digital teams to ensure the brand strategy is integrated into all aspects of the customer experience.
Provide brand insights and strategic recommendations to leadership and stakeholders.
- _**Performance Analysis**:_
Monitor and report on the effectiveness of brand strategies and campaigns, adjusting as needed to meet objectives.
Use data and analytics to track the success of campaigns and refine strategies for optimal brand impact.
**Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
- years of experience in brand strategy, marketing, or a related field.
- Proven track record in developing and executing successful brand strategies.
- Strong understanding of market research, consumer behavior, and industry trends.
- Excellent communication, presentation, and writing skills.
- Proficient in brand management software and analytics tools (e.g., Google Analytics, Adobe Creative Suite, etc.).
- Ability to think creatively and strategically while maintaining attention to detail.
- Strong project management skills and the ability to work cross-functionally in a fast-paced environment.
Pay: AED2,000.00 - AED2,500.00 per month
**Experience**:
- Same: 2 years (preferred)
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