Pr and Editorial Manager Imea

2 weeks ago

Dubai, United Arab Emirates Oliver Wyman Group Full time

Oliver Wyman is a global leader in management consulting. With offices in more than 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. The firm has more than 6,500 professionals around the world who work with clients to optimize their business, improve their operations and risk profile, and accelerate their organizational performance to seize the most attractive opportunities.

**Oliver Wyman is now looking for a PR & Editorial Manager for the IMEA region. This is a fixed term parental leave cover contract and will be based in our Dubai office.**

**The Opportunity**

From press releases and short thought leadership pieces to longer reports, you’ll work closely with Oliver Wyman’s IMEA Marketing Head to set and execute the company’s content marketing and earned media strategy, with support from the global head of External Affairs and theglobal head of Editorial & Thought Leadership Publishing. You’ll also regularly engage with a world-class team of creatives to develop compelling content which resonates with our clients and inspires them to act. You will input into the overarching content strategy for our firm, working closely with our ABM & Campaigns specialist and Digital & Social Media lead to get our stories to our most important audiences.

You will also support the business by acting as a consultant and advisor to help them amplify ideas across all relevant channels.
- Establish and manage OW IMEA’s editorial & PR strategy in collaboration with IMEA Head of Marketing, including optimal topics, format, and cadence of published content to support growth goals.
- Develop strategies that get our ideas and stories to audiences we want to influence
- Use their agency-side experience and media contacts to research, identify, and build relationships with relevant third-party influencers, partners, and publications to extend the reach and amplify the impact of OW content, and manage process of pitching and placing OW content in earned channels.
- Commission and manage content creation vendors and freelancers, to augment our team’s capacity in producing news-worthy releases, op-eds, white papers and reports

**Key responsibilities of the role include**:

- Strategise and source opportunities for the placement of OW content and stories, aligned with our strategic priorities, across both earned and owned channels - managing PR agencies across multiple markets.
- Confident writer able to compose press releases; ability to conceive and craft ideas that generate coverage as well as amplifying stories through earned media.
- Strong interest in business issues, with a desire to keep on top of emerging trends and news.
- Build, nurture and leverage media-side relationships to help deepen trust and understanding of OW’s expertise and drive up relevant coverage, with a particular focus on the Middle East; develop press kits and respond to inbound enquiries, with the help of our partner agencies.
- Lend a keen editor’s eye to all copy to ensure consistency, quality, and alignment with company strategy, themes, messages, and SEO strategy.
- Arrange pressers, interviews, and other media and event appearances as relevant.
- Track, evaluate, and share results of PR efforts; Evaluate other content programs to ensure they align with PR goals.
- Develop foundational creative processes for content production across all owned, earned, and paid channels.
- Collect and share best practices for content marketing with internal team members and coach them on how to improve their copywriting skills.
- Manage the scheduling of internal and 3rd party content developers and help identify, onboard, and develop new freelance writers as needed.
- Work with internal team members to prepare content for publishing content on OW-owned channels; Input into other teams’ content development strategies in line with our goals.
- Track and report on topics of interest to target customer segments, monitor competitor content marketing trends, and use insights from research to propose and evolve editorial priorities.
- Together with our Marketing Analytics associate, establish and report on KPIs, benchmarks, and goals for each type of content produced; recommend changes to optimize performance.
- Other duties as assigned.

**Experience Required**
- Is fluent in both written and spoken English, with Arabic a bonus
- Has as min of 5 years exposure to the Middle East media landscape, with experience in South Africa and India advantageous
- Is organized with excellent follow-up skills and attention to detail
- Is an accomplished persuader, can influence outcomes
- Is proactive, can work autonomously and within teams, and work under tight timelines
- Based in the UAE; willing to travel when required, on occasion
- Media-side and/or PR/Comms agency experience, with deep understanding of content marketing
- Bachelors d

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