Digital Marketing Executive
2 months ago
Develop and execute comprehensive digital marketing initiatives, utilizing hands-on and project management skills in collaboration with cross-functional teams such as designers, developers, product managers, video producers, editors, and writers.
- Manage and optimize all digital channels, including website content management, social media platforms, Search Engine Optimization (SEO), and Pay-Per-Click (PPC) campaigns to drive traffic and engagement.
- Measure and monitor online performance, including competitor analysis, and evaluate the success of digital advertising campaigns. Regularly report on key performance metrics, including conversion rates and Return on Investment (ROI).
- Aid in maintaining the digital asset management system, ensuring that all digital content and assets are organized and easily accessible.
- Interface with creative agencies for the successful delivery of key projects and ensure alignment with the brand’s goals and standards.
- Keep management informed by preparing detailed reports, presentations, and insights. Interpret data to provide actionable recommendations for future digital strategies.
- Liaise with digital agencies for regular deliverables, tracking the progress of projects to ensure timely and effective completion.
- Develop and implement landing pages and new digital features across various channels to drive user engagement and conversions.
- Lead comprehensive CRM and loyalty program projects, encompassing integration, patient journey optimization, automation implementation, and data-driven reporting.
- Develop and execute comprehensive digital marketing initiatives, utilizing hands-on and project management skills in collaboration with cross-functional teams such as designers, developers, product managers, video producers, editors, and writers.
- Manage and optimize all digital channels, including website content management, social media platforms, Search Engine Optimization (SEO), and Pay-Per-Click (PPC) campaigns to drive traffic and engagement.
- Measure and monitor online performance, including competitor analysis, and evaluate the success of digital advertising campaigns. Regularly report on key performance metrics, including conversion rates and Return on Investment (ROI).
- Aid in maintaining the digital asset management system, ensuring that all digital content and assets are organized and easily accessible.
- Interface with creative agencies for the successful delivery of key projects and ensure alignment with the brand’s goals and standards.
- Keep management informed by preparing detailed reports, presentations, and insights. Interpret data to provide actionable recommendations for future digital strategies.
- Liaise with digital agencies for regular deliverables, tracking the progress of projects to ensure timely and effective completion.
- Develop and implement landing pages and new digital features across various channels to drive user engagement and conversions.
- Lead comprehensive CRM and loyalty program projects, encompassing integration, patient journey optimization, automation implementation, and data-driven reporting.
- Bachelor’s degree or MBA degree in Marketing & Communication
- Certification in Digital Marketing (preferred)
- Minimum 6 - 8 year of experience with at least 2 years in the similar role / Healthcare experience is a plus
This job has been sourced from an external job board.
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