Content Creator

2 months ago


Dubai, United Arab Emirates ⁩ ⁩ INNOVA Real Estate Full time

As a Content Creator, you will be responsible for producing engaging, Trending, creative, and informative content across various digital platforms. Your primary focus will be on creating content that aligns with our brand voice, engages our target audience, and drives brand awareness and also generate leads.

**Responsibilities**:

- Create and execute comprehensive personal branding strategies for our agents and company pages to elevate online presence and reputation.
- Manage all aspects of social media accounts associated with the Brokerage firm including content creation, scheduling, posting, and engagement, and also training the agents to be more active on social media.
- Develop engaging and compelling content tailored to agents personal brand and targeted audience across multiple social media platforms, including but not limited to LinkedIn, Twitter, Instagram, TikTok and Facebook.
- Ensure that all content aligns with the organization's brand guidelines and the personal branding goals of the brokers.
- Implement strategies to grow the followership and engagement of each agent on social media platforms, leveraging both organic and paid tactics through the company page
- Develop an annual calendar of events, aligning with organizational goals, marketing objectives, and key industry trends. This includes identifying relevant occasions, topics, themes, and content pillars for each event.
- Regularly monitor social media metrics and analytics to track the effectiveness of personal branding efforts and adjust strategies as needed to optimize performance.
- Stay abreast of emerging trends and best practices in personal branding, social media marketing, and digital communication to continually refine strategies and tactics.
- Collaborate closely with the designated leadership individuals, as well as internal teams such as marketing, Sales to align personal branding initiatives with overall organizational objectives.
- Any other work that may be assigned to you with your portfolio.

**Skills and Qualifications**:

- Proven experience as a Content Creator or similar role.
- Creative mindset with the ability to generate innovative ideas and approaches.
- Being able to shoot and edit videos on phone, knowledge of Cap cut, VN and Premiere pro knowledge will be a benefit.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).


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