Digital Product Development Manager

4 weeks ago

Dubai, United Arab Emirates Precision Hire Solution Full time

Digital Marketing Expertise and Product Development

  • Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.
  • Focus on integrating cuttingedge services like social listening influencer marketing and other relevant areas into new Ipsos products.
  • Maintain a deep understanding of current digital marketing trends and the evolving media landscape particularly in ecommerce influencer marketing social listening and the gaming industry.
  • Utilize relevant data and analytics tools to extract insights to inform product design and development.

Industry Knowledge and Market Expansion

  • Stay abreast of digital marketing trends and identify emerging opportunities in the market.
  • Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools

Client Management and Relationships

  • Build and manage strong relationships with mid to seniorlevel client stakeholders to understand their needs and challenges.
  • Demonstrate the value proposition of new Ipsos digital marketing tools through presentations and datadriven insights.
  • Partner with clients to pilot and test new tools gathering feedback for ongoing refinement and improvement.

DecisionMaking Performance and Project Leadership

  • Develop and maintain comprehensive project plans outlining key milestones deliverables and timelines for the development and launch of digital marketing tools.
  • Lead project teams responsible for developing testing and launching new digital marketing tools.
  • Make datadriven decisions based on market research client feedback and performance metrics.
  • Track KPIs for new tools and adjust strategies accordingly.
  • Act as a liaison between different teams to facilitate seamless integration of product features functionalities and marketing strategies.

Additional Responsibilities

  • Identify and target prospects within the digital space using effective techniques.
  • Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.

Qualifications:

  • Bachelors or masters degree in a relevant field.
  • A minimum of 57 years experience in digital domains preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).
  • Demonstrated success in developing and implementing digital marketing tools or strategies preferably in areas like social media influencer marketing ecommerce or gaming.
  • Experience with market research data analysis and utilizing insights to inform product development decisions.
  • Proven track record of building and maintaining client relationships particularly with midlevel to senior stakeholders

Skills:

  • Strong understanding of digital marketing trends technologies and best practices.
  • Proficiency in using data analytics tools and platforms to extract insights and measure performance.
  • Excellent communication and presentation skills with the ability to convey complex concepts to diverse audiences.
  • Leadership skills including the ability to motivate and inspire teams make datadriven decisions and drive projects forward.
  • Relationshipbuilding skills to foster strong connections with clients and internal stakeholders.
  • Creative thinking and problemsolving abilities to drive innovation in product development.
  • Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves


Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers ranking as a #1 fullservice research organization for four consecutive years . With over 75 different datadriven solutions and presence in 90 markets Ipsos brings together research implementation methodological and subjectmatter experts from around the world combining thematic and technical experts to deliver topquality research and insights. Simply speaking we help the biggest companies solve some of their biggest problems serving more than 5000 clients across the globe by providing research data and insights on their target markets. And were proud to share weve received our Great Place to Work Certification in 2022 & 2023


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