Assistant Brand Manager
3 weeks ago
- Managing the assigned portfolio of brands with a complete understanding of the eyewear retail business environment
- Managing brand principal relationships holistically- product/marketing/brand information/trainings/new launches, etc.
- Researching trends in international and domestic markets and formulating strategies to always stay ahead of competition. Being the key person for market intelligence within the eyewear industry
- Driving marketing initiatives for the respective brands with the support of the inhouse marketing team
- Forecasting sales and formulating the brand budgets
- Developing business plans to achieve the brand objectives
- Managing the overall brand/product lifecycle right from product selection to sales to the end customer
- Managing the buying cycle, order placement for brands with an effective management of the OTB (Open-To-Buy)
- Managing the inventory, ensuring the right product is available at the right point of sale at the right time, periodically identifying slow-movers and plans to liquidate the same
- Monitoring the sales targets and purchases for the assigned brand portfolio across the various markets/channels
- Ensuring the pricing parity is maintained across the channels the brand is present in the regions Rivoli Vision operates and constantly benchmarking with home markets.
- Visiting retail stores to ensure the brand is given its due visibility and merchandising guidelines are implemented
- Driving the e-commerce business for the assigned brand portfolio
PROFILE
Graduate or Post-Graduate with a background in Marketing/E-commerce
- At least 3-5 years of experience in Brand Management
- Possess excellent communication skills. Arabic language proficiency is a plus
- Proactive, result-driven and presentable
- Strong analytical and interpersonal skills.
- Ability to work independently and as part of a team
- Fully conversant with MS office applications
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