Marketing Director

6 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates ACCEL HUMAN RESOURCE CONSULTANTS Full time
JOB DESCRIPTION
JOB TITLE: Marketing Manager/Director
REPORTING TO: General Manager
LOCATION: Dubai, UAE
MAIN PURPOSE:
Develop and lead the local consumer as well as trade marketing function for the company.
Put a winning marketing team in place, introduce KPIs and manage three direct reports closely.
Accelerate growth, play an active role in our mission to triple the business within the next five years.
Work closely with regional marketing to identify and optimize winning strategies and marketing plans for the company.
Manage the local A&P budget thoroughly.
KEY RESPONSIBILITIES:
Marketing & Media Strategy in UAE
Research and analyse market trends, demographics, pricing, competitor products, and other relevant information to form marketing strategies.
Develop strategic plans for all brands including market & product analysis, budget proposals and marketing/customer plans.
Lead and implement relevant 360 action plans to accelerate the development of the business.
Build the right media strategy to reach our audience and to drive sales (offline incl PR and events / online incl website traffic, engagement, keywords). Evaluate and identify consumer journey and media touch points.
Influence, convince and align regional marketing team to support local strategy plans and activities.
Brand Positioning
Ensure share maximizing, successful local Brand Positioning, following regional guidance.
Capture consumer and market insights (economy, demographics, psychology) and translate them into successful and actionable concepts/stories.
Develop successful concept-based consumer communication across all media channels and touch points.
Monitor competitors marketing activities and media strategy with comprehensive analysis.
Recommend price positioning vs competition.
Consumer Marketing
Own the local marketing plan across all brands, ensure sufficient support to accelerate local sales.
Develop, implement and supervise activities, including ATL, BTL, events, product placements, sponsorships, press work, digital marketing etc. in order to drive awareness and sales.
Plan & develop the local digital communication plan to support our brands, product launches, sponsorships etc. Develop local content for digital marketing and social media, follow execution.
Supervise and monitor press/influencer visibility to create marketing ideas and maximize exposure and opportunities.
Plan & develop any written communication to customers, commercial partners and press.
Track sales results closely and share key learnings/best-practices with team.
Trade Marketing
Define and execute the local Trade Marketing Strategy for Modern Trade, Pharmacies and specialty stores.
Propose and implement the local Trade Marketing Plan, customer specific marketing plans and the annual activation/promotional calendar. Ensure plans are in place to support our aggressive sales targets.
Create local POSM, stands, communication material etc and supervise production, deliveries and inventory in the UAE.
Introduce KPIs and track sales results closely. Share key learnings/best-practices with team.
Assortment and Product Launches
Define winning assortments and identify new product launches to drive sales. Collaborate with supply chain, commercial teams and regional counter parts to ensure flawless execution.
Define launch plans and coordinate their implementation with all stakeholders (regional team, sales teams, senior management).
Work with supply chain on long- and short-term forecasts, play an active role in the S&OP process.
Monitor results of product launches closely and propose relevant actions.
Team Management
Recruit, train and manage a high-performance marketing team of three Brand Managers.
Introduce KPIs and constantly track performance of the team, intervene where necessary.
Improve skills and capabilities of the broader team by continuous support, coaching and training.
REQUIREMENTS:
Entrepreneural mind-set, able to build a marketing function from scratch.
Energetic self-starter, can-do and goal getter attitude.
Masters degree in marketing or a related field.
Proven work experience in marketing, particularly within the baby and personal care categories.
In total 5 to 8 years of experience in marketing.
Ability to build and lead a team.
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