Influencer and Social Media Executive
3 weeks ago
&
Instagram:
@knothomedotcom @carpetcentre_official @habib.yaraghi(new)
Reports to:
Marketing Head, Managing Director
About Carpet Centre & Knot Home
We are an e-commerce enterprise specializing in the online sale of carpets, cushions, and accessories, we boast a team of over 50 dedicated employees. As we continue to expand our operations and team, we are actively seeking a
Influencer and Social Media Marketing Executive
to join our team in Dubai.
Role and Responsibilities
Influencer Strategy & Execution:
Develop and execute comprehensive influencer marketing strategies aligned with business goals.
Identify, recruit, and manage relationships with influencers, content creators, and brand ambassadors across multiple social media platforms (Instagram, TikTok, YouTube, etc.).
Negotiate contracts, deliverables, and budgets with influencers to ensure a high return on investment.
Build and maintain strong relationships with influencers, agencies, and content creators in the region.
Keep up-to-date with industry trends, emerging platforms, and competitor strategies.
Organize influencer events, collaborations, and activations to enhance engagement and visibility.
Content Creation and Curation:
Work closely with photographers/videographers and generate content that has high engagement and virality.
Create engaging and shareable content that resonates with our audience, emphasizing product highlights, promotions, and industry-related topics.
Curate user-generated content and leverage it to enhance the brand's authenticity and community engagement.
Create engaging multimedia content across our social media platforms like Instagram, Facebook, Snapchat, TikTok, & YouTube.
Community Management:
Foster and grow a vibrant online community by actively engaging with followers, responding to comments, and addressing inquiries or concerns.
Implement strategies to encourage user-generated content and community participation.
Develop creative and engaging social media content that will contribute to user growth and increase the brand reach across all social media platforms for Carpet Centre & Knot Home.
Manage and meet the business targets in terms of social media reach and user engagement.
Manage the day-to-day handling of all social media channels adapting content to suit different channels.
Reply to Google, Facebook reviews.
Reporting:
Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook Insights, Meta Business Suite.
Experience:
3-6 years of relevant experience managing social media platforms for e-commerce or in an ad agency.
Proven experience in driving growth and meeting target numbers for social media.
Strong portfolio of work to assess approach and skills.
Strong understanding of creative storytelling, crafting narratives, and adapting content for various platforms.
Familiarity with social media platforms and digital marketing trends.
Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly.
Ability to work independently and as part of a team, demonstrating flexibility and adaptability in a fast-paced environment.
Preferred:
Currently residing in Dubai.
Should be fluent in English. Arabic is a plus.
Some of the perks with the job:
Accommodation allowance, transportation to and from the office, Health insurance, 30 days paid leave yearly, Yearly paid air-ticket allowance, Monthly sales performance commission.
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