Customer Relationship Management Manager
3 weeks ago
We are seeking a highly motivated and skilled CRM Manager to oversee our customer relationship management strategy. The CRM Manager will be responsible for designing, implementing, and optimizing CRM programs that improve customer retention, drive engagement, and support overall business growth. This role involves collaborating across teams to ensure a seamless experience for our customers at every touchpoint.
Key Responsibilities:
- CRM Strategy & Implementation: Develop and execute a customer relationship management strategy that aligns with business goals, focusing on increasing customer loyalty and lifetime value.
- Campaign Management: Plan, design, and implement CRM campaigns across various channels (email, SMS, push notifications, social media, etc.) to engage customers at every stage of their lifecycle.
- Customer Segmentation & Personalization: Segment customers based on behavior, demographics, and engagement to deliver personalized messaging and tailored experiences.
- Data Analysis & Reporting: Analyze customer data, campaign performance, and behavior trends to identify opportunities for improvement. Report on key metrics such as customer retention rates, engagement levels, and ROI.
- Collaboration with Cross-Functional Teams: Work closely with marketing, sales, customer service, and product teams to ensure CRM initiatives align with business objectives and customer needs.
- CRM Software Management: Manage and optimize CRM platforms (e.g., Salesforce, HubSpot, or similar), ensuring that systems are used effectively and efficiently to track customer interactions and optimize workflows.
- Customer Feedback & Insights: Gather and analyze customer feedback to enhance CRM programs and address any gaps in customer experience or satisfaction.
- Continuous Improvement: Stay updated on industry trends, best practices, and new CRM technologies to continually improve customer engagement and retention strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Proven experience (typically 3-5 years) in CRM management or a similar role, preferably in a B2B or B2C environment.
- Strong knowledge of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.).
- Experience with marketing automation tools, data analytics, and reporting.
- Excellent communication and interpersonal skills to work with cross-functional teams.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Strong project management skills and ability to handle multiple tasks simultaneously.
If you're ready to optimize CRM strategies and enhance customer engagement in real estate, we'd love to hear from you
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