Product Marketing Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates CEQUENS Full time

The PMM will be joining Product Marketing team plays a central role in developing, positioning, and bringing our products and services to market. At CEQUENS, the PMM team works closely with the brand and growth marketing teams for product communication & messaging, Live demos at events, product campaigns…etc, as well as product managers to provide the customer & market insights needed to build product strategies & roadmaps and guide product development from conception to launch. The Product Marketing Manager is the role responsible for defining the market positioning within the context of the overall product strategy and it sits right at the intersection of the product team, sales team, marketing team and the feedback from customer success & support.

Build : Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.

Launch : Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.

Grow : Develop messaging that demonstrates deep audience understanding to effectively sell, continue to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities.

Main Areas of Responsibility :

  • Positioning & Messaging : Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. Building Sales Kit & marketing collaterals as well as training sales team on value proposition. Classify products direction, industries, segments and markets (Market Strategy).
  • Research : Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market. Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points.
  • Capture Voice of the Customer : Act as the voice of the customer in product development, design, and strategy sessions. Conduct market research for new products and build business case. Identify and identifying Buyers personas & building products & services pricing model. Capture feedback from customers and other go to market functions on what is working in order to improve messaging, as well as to share with Product Managers (to improve the product) and other go to market functions (to improve the approach to marketing, selling and servicing).
  • Launch Execution : Develop and execute on full-funnel product launch strategies and tactical plans, collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development. Identify products unique value proposition & develop products market plan.
  • Enablement : Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers. Work on Product naming conventions, Website revamp and SEO strategy planning, coordinating and executing demand generation campaigns through different channels. Prepare Online Marketing Content (newsletters, blogs & articles) & "How to" videos for new features. Create product content such as videos, website copy, articles and blog posts.
  • Team Support & Stakeholder Management : Provide general support across the team including forecasting resources with cross-functional teams and streamlining process excellence. Working closely with Sales, Marketing, Content, Customer Success, Customer Support and Product departments.
  • Data, Analytics & Reportage : Setting up funnels, dashboards to track important product marketing metrics and analysing performance on a regular basis. Integrating data from tools like GA, Data studio, Marketing automation tools and internal systems and databases. Taking a data-driven approach to inform decision-making.
  • Culture : Embody our core values and uphold our unique company culture at Cequens. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements

  • 5+ years of work experience, with 4+ years of B2B or B2C SaaS product marketing.
  • Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn.
  • Proven success collaborating closely with Product, Marketing, Communications, Research, and Sales teams to deeply understand customers, develop messaging, create content, and execute on go-to-market campaigns.
  • Excellent English communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging. Arabic is a plus.
  • Proven track record of developing and delivering go-to-market plans.
  • Experience driving new business segments or services launches.
  • Both technically deep and business savvy enough to interface with all levels and disciplines within the organization.
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented.
  • Basic tools: MS office (excel, word and PowerPoint).
  • Collaboration: Notion, MS teams, Slack, Share point or similar.
  • Marketing Automation: Hubspot, Netcore, MoEngage.
  • Analytics: Tableau, SQL, Google Data studio.
#J-18808-Ljbffr

  • Product Marketing Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Client of Talentmate Full time

    Bachelor of Business Administration(Management)Nationality: Any NationalityVacancy: 1 VacancyJob DescriptionAs a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our products in the market. Your responsibilities will include conducting market research to identify customer needs,...

  • Product Marketing Manager

    1 week ago

    Dubai, Dubai, United Arab Emirates Client of Talentmate Full time

    Bachelor of Business Administration(Management) Nationality: Any Nationality Vacancy: 1 Vacancy Job Description As a Product Marketing Manager, you will play a crucial role in developing and executing marketing strategies to drive the success of our products in the market. Your responsibilities will include conducting market research to identify customer...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Apple Inc. Full time

    As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time

    Roles and responsibilitiesBe responsible for go-to-market planning and execution for a range of productsLead on content dissemination planning, campaign development and planning for product launches.You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time

    Roles and responsibilities Be responsible for go-to-market planning and execution for a range of products Lead on content dissemination planning, campaign development and planning for product launches. You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the...

  • Product Marketing Manager

    5 days ago

    Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time

    Roles and responsibilities Be responsible for go-to-market planning and execution for a range of products Lead on content dissemination planning, campaign development and planning for product launches. You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the...

  • Product Marketing Manager

    2 days ago

    Dubai, Dubai, United Arab Emirates Innovations Group UAE Full time

    We are looking for a skilled Product Marketing Manager to join our team at the Innovations Group UAE. This role involves developing and executing marketing strategies to promote our frozen food products and drive business growth.Responsibilities:Develop comprehensive marketing plans to increase brand awareness and drive sales.Conduct market research and...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates TPConnects Full time

    About the Product Marketing Manager RoleAs a Product Marketing Manager, you need to be passionate about telling the product's story to the market. You need to understand the product's value proposition, the customer personas, and turn this information into compelling messages for customers, prospects, and internal audiences. Collaboration with product,...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Snap Inc. Full time

    Job Responsibilities:Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Snap Inc. Full time

    Job Responsibilities:1. Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.2. Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Snap Inc. Full time

    Job Responsibilities:- Partner closely with our Product Management & Sales teams to launch advertising products and grow their adoption in the EMEA region.- Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption. Collaborate with technical and operations teams to monitor product...

  • Creative Production Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

    Job DescriptionThe Studio Manager is responsible for overseeing the entire operations of Imfluence Digital Marketing L.L.C., ensuring an organized and efficient environment that supports creative production. This role involves managing studio logistics, resources, and scheduling.Main ResponsibilitiesOperational Oversight: Manage the day-to-day activities of...

  • Product & Market Manager

    3 weeks ago

    Dubai, Dubai, United Arab Emirates Renault Trucks SAS Full time

    Join to apply for the Product & Market Manager role at Renault Trucks . Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could...

  • Product & Market Manager

    16 hours ago

    Dubai, Dubai, United Arab Emirates Renault Trucks SAS Full time

    Join to apply for the Product & Market Manager role at Renault Trucks.Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates SupportFinityTM Full time

    SynopsisThe Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates canonical Full time

    Bachelor of Business Administration (Management)Nationality: Any NationalityVacancy: 1 VacancyLocation: This role will be based remotely in the EMEA regionWhy You'll Love This RoleYou will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions.You will tell compelling stories:...

  • Product Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates SupportFinity Full time

    Bachelor of Business Administration (Management) Nationality: Any Nationality Vacancy: 1 Vacancy Location: This role will be based remotely in the EMEA region Why You'll Love This Role You will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions. You will tell compelling...

  • Product Marketing Manager

    7 days ago

    Dubai, Dubai, United Arab Emirates AGEPHA Pharma Full time

    Company Overview">AGEPHA Pharma is a family-owned multinational leader in healthcare pharmaceuticals since 1947, with a strong presence across the EU, Middle East, and the US.">Your Role:">As a Junior Product Manager, you will play a pivotal role in executing marketing strategies across both offline and e-commerce channels, developing innovative marketing...

  • Product Marketing Manager

    4 weeks ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Easygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how...

  • Product Marketing Manager

    1 week ago

    Dubai, Dubai, United Arab Emirates Easygenerator Full time

    Easygenerator isn't just a company, it's a rocketship to your career We're a dynamic Dutch powerhouse transforming the e-learning landscape. Our award-winning authoring tool is a game-changer, embraced by 50,000+ innovators in over 150 countries, including giants like Kellogg's, T-Mobile, and Walmart. Imagine being part of a team that's reshaping how...