Content Writer

3 weeks ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Liquidity Group Full time

Liquidity Group is the largest tech-enhanced financial asset management firm in the world. With $2.5B AUM across funds focused on North America, Asia-Pacific, Europe, and the Middle East, Liquidity Group operates globally with offices in Tel-Aviv, Abu Dhabi, New York, London and Singapore.

The firm's patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest-growing provider of non-dilutive and equity financing to mid-market and late-stage companies. Liquidity Group is backed by leading global financial institutions including Japan's largest bank, MUFG, Spark Capital, and KeyBank.

Liquidity Group offers a dynamic and fast-paced work environment. With an open-door policy and a commitment to high standards, the company is growing rapidly and seeks team members who aspire to grow alongside it.

About the role:

The Content Writer is a crucial role at Liquidity for a versatile and talented wordsmith with a strong understanding of the financial services sector. You have a knack for translating complex financial concepts into clear, compelling narratives that resonate with diverse audiences across various platforms. Your writing is engaging, persuasive, and effectively communicates our value proposition while enhancing our brand voice.

Based in our Abu Dhabi office and collaborating closely with the marketing and regional teams across Liquidity, you'll play a vital role in shaping how we present ourselves to clients, partners, and the wider financial community across all our markets. Your expertise spans both long-form content creation and concise marketing copy, allowing you to craft impactful messages across all touchpoints.

Responsibilities

  • Write and edit a wide range of content, including blog posts, website copy, newsletters, social media updates, internal communications, and talking points
  • Craft compelling marketing copy for various channels, including email campaigns, landing pages, and promotional materials
  • Create engaging narratives around our key offerings, translating complex financial topics into accessible content with a storytelling approach
  • Develop thought leadership pieces, including whitepapers, blog posts, and articles
  • Produce content for sales enablement materials, including pitch decks and presentations
  • Write internal communications to keep employees informed and engaged
  • Adapt content for different regional markets, ensuring cultural relevance and sensitivity
  • Collaborate with the Marketing team to align content with overall marketing strategy and campaigns
  • Ensure all written materials align with the firm's brand voice, values, and messaging while maintaining a professional and engaging tone across all content types
  • Stay updated on industry trends and competitor activities to inform content creation
  • Review and edit content to ensure it is clear, accurate, and free of errors, maintaining high-quality standards
  • Optimize content for search engines and implement SEO best practices

Requirements:

  • 5+ years of content writing and copywriting experience, preferably in the financial services or B2B sector
  • Strong portfolio demonstrating ability to write clear, compelling content and marketing copy for various formats and platforms
  • Excellent grasp of English language, grammar, and style
  • Understanding of financial services industry and ability to write about complex financial topics
  • Strong research skills and ability to quickly grasp and communicate new concepts
  • Ability to adapt writing style to different audiences and formats, from long-form articles to concise marketing messages
  • Experience in crafting marketing copy for newsletters, websites, and promotional campaigns
  • Excellent time management skills with ability to handle multiple projects simultaneously
  • Team player with strong collaboration skills
  • Bachelor's degree in English, Journalism, Marketing, or related field
  • Experience writing for fintech or investment firms-an advantage
  • Crafting diverse content types from long-form thought leadership articles andwhitepapers to concise social media posts, email campaigns, and website copy-an advantage
  • Familiarity with SEO best practices and ability to optimize content for search engines-an advantage
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