Marketing Coordinator
2 weeks ago
1 day ago Be among the first 25 applicants
Who are we:
Part of Al Marwan Group - Al Marwan Heavy Machinery has been facilitating heavy equipment supply since 1978 and has built a solid reputation in machinery sales and rental of both brand-new and used equipment for the construction, mining, oil, and gas sectors. Main e-commerce website: almarwan.com.
Scope of Work:
Our Marketing Coordinator will be assisting in executing marketing campaigns, social media and packaging designs, event designs, creative thinking and engagement strategies across all media channels, creating content, conducting market research, supporting digital marketing initiatives, coordinating events, collaborating with teams and stakeholders, handling administrative tasks, managing brand consistency, and building relationships.
- Be a community advocate for the Al Marwan Group brands.
- Planning & developing clear and engaging content that is consistent across social media platforms.
- Create graphic designs that highlight the strengths of Al Marwan's company and follow the marketing strategy.
- Suggest improvements and implement them for Al Marwan's new brand identity including the design of packages, social media posts, and branding requirements.
- Manage content distribution across all platforms, including Facebook, YouTube, Instagram, and other social media platforms.
- Manage content calendars, social copywriting, designing SCM posts for Al Marwan brand and content posting.
- Ensure timely customer communications to customers via established channels and recommend ways to enhance the same.
- Collect and analyze marketing data and metrics to evaluate campaign performance, customer engagement, and ROI, and provide insights to improve marketing strategies.
- Optimize content and designs by identifying what drives the most growth.
- Plan and coordinate marketing events, trade shows, conferences, and promotional activities, including logistics, booth setup, collateral preparation, and follow-up.
- Work cross-functionally with our marketing team to deliver a cohesive brand voice.
- Develop community newsletters or updates on a monthly or quarterly basis as and when required.
- Research to find interesting consumer insights that we can leverage on.
- Read and internalize social media comments and differentiate people's behaviors on different social platforms.
- Stay up-to-date with social media trends and potential new channels and strategies to keep us ahead.
Requirements:
- Excellent verbal and written communication in English and Arabic.
- Experience with social and community quality assurance programs.
- A solid understanding of marketing platforms, principles, strategies, and tactics is essential.
- Experience in using Adobe Photoshop, Illustrator, and design tools.
- The ability to think creatively and develop innovative marketing ideas and campaigns is valuable.
- Create compelling designs for social media posts, case studies, newsletters, and packaging for the brand.
- Strong ownership mindset and resolve to follow through.
- Ability to work independently and in a team.
- Presentable and possess a professional appearance, representing the company's brand image.
Associate
Employment typeFull-time
Job functionMarketing, Advertising, and Administrative
IndustriesMachinery Manufacturing and Equipment Rental Services
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