Online Content Editor
3 weeks ago
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Seasoned TA Professional | Corporate Hiring| GCC/Egypt/IndiaWho we are:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.
Role Summary:
The Online Content Editor role is to support multiple stakeholders, by managing the content of the ecommerce websites and applications of our brands.
Job Description:
- Assist in planning, organizing, and managing online content for multiple brands.
- Help ensure all content aligns with each brand's guidelines and objectives.
- Support managing and creating backup solutions for static content to ensure availability and accessibility.
- Contribute to the development of unique customer experiences for major brand campaigns through innovative landing pages.
- Assist in overseeing the localization of website and app content in Arabic for the MENA region.
- Help identify and use enhancements in CMS tools to boost team efficiency and productivity.
- Actively assist in managing onboarding projects for new content initiatives.
- Utilize data-driven approaches to support continual improvement and learning in content strategies.
- Collaborate with cross-functional teams to support content integration with broader marketing and brand strategies.
- Assist in monitoring content performance metrics to help optimize user engagement and conversion rates.
- Execute marketing campaigns successfully for all E-Commerce websites.
- Utilize analytics tools and platforms to gather insights, measure campaign performance, and track key metrics such as Click Through Rate (CTR), Conversion Rate (CVR), Page Views, and Bounce Rate.
- Generate regular reports to provide visibility into growth performance, identify trends, and make data-driven recommendations for optimization.
Educational Qualification:
Bachelor's degree in journalism, English, Communications, Marketing or a related field.
Experience:
- 2+ years of Content Management Experience, preferably in an E-Commerce or Digital Marketing Setting.
- Proven experience in managing one or many e-commerce websites & apps.
- Strong understanding of digital marketing, e-commerce technologies, and industry best practices.
- Demonstrated ability to develop and execute e-commerce strategies that drive user engagement.
- Analytical mindset with the ability to interpret data, identify trends, and make informed decisions.
- Good communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels.
- Prior experience in the retail industry or a similar consumer-focused industry is highly desirable.
Language Skills:
Arabic language knowledge would be a huge plus.
Seniority level- Associate
- Full-time
- Writing/Editing and Other
- Industries: Retail
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