Social Media Marketing Assistant Manager

3 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Minor International Full time

Key Duties and Responsibilities:

  • Manage five social media accounts across Anantara Sir Bani Yas Island and Qasr Al Sarab Desert Resort & Spa
  • Develop and manage content calendars for all social media platforms
  • Create, curate, edit, and manage all published content (images, video, written)
  • Write compelling captions that align with the brand's voice and strategy
  • Prepare influencer content creation briefs and coordinate with PR agencies for execution
  • Implement and lead strategic initiatives for follower growth and audience engagement
  • Plan and execute content creation from photoshoot to video editing
  • Compile and deliver detailed monthly reports on social media performance and analytics using industry-standard tools
  • Manage influencer relationships and introduce brand partnerships
  • Stay up to date with the latest social media trends, algorithm changes, and emerging platforms to inform strategy
  • Manage social media crises or negative feedback in a professional and timely manner
  • Set and achieve key performance indicators (KPIs) to measure the success of social media efforts, ensuring alignment with overall business objectives
  • Provide live coverage or real-time posting for brand events to enhance audience engagement
  • Monitor, listen, and respond to users in a social way while cultivating leads and sales
  • Analyze campaign data and web traffic metrics
  • Manage property websites and OTA content updates

Qualifications:

  • Minimum 2 years of related work experience in digital marketing, graphic design, or social media management
  • Previous experience in luxury five-star hospitality industry is preferred
  • Proficiency in Adobe InDesign, Photoshop, Illustrator, or similar design software
  • Experience with Adobe Analytics or Google Analytics with the ability to source own data and insights
  • Experience managing paid social media campaigns and analyzing performance metrics
  • Self-motivated with the ability to identify problems and work methodically to solve them
  • The ability to work independently, highly organized, and detail-oriented
  • A natural eye for engaging content and visual design
  • Strong communication skills and a collaborative team-oriented mindset
  • Ability to multitask and manage multiple projects simultaneously

Additional Information:

Relocation to a remote area

Remote Work:

No

Employment Type:

Full-time

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