Senior Commercial Manager

Direct message the job poster from Zayed Sports City

HR Manager | Talent Acquisition & Events Staffing Specialist | Venue Operations & Workforce Management | Driving Efficiency & Growth through Data…

Job Summary:

The Senior Commercial Manager is responsible for driving revenue growth by leading the commercialisation and sales efforts across the multi-sports precinct. This role will develop and implement strategic commercial initiatives to maximise market penetration, customer acquisition, and profitability.

This role requires a dynamic leader with a strong track record in sales, revenue generation, and business development within the sports, entertainment, or venue management industries.

Responsibilities:

• Develop and implement a comprehensive commercial strategy to maximise revenue across all venues, including ticketing, memberships, sponsorships, hospitality, and retail.
• Identify and execute new revenue streams such as corporate partnerships, licensing, premium experiences, and digital engagement opportunities.
• Drive B2B, B2G, and B2C sales initiatives, leveraging market trends and competitive insights to enhance profitability.
• Work closely with operations, events, and marketing teams to ensure commercial initiatives align with venue capabilities and audience demand.
• Optimise venue pricing structures for ticketed events, memberships, and hospitality offerings.

Sponsorships & Corporate Partnerships

• Develop and manage high-value sponsorship deals and brand partnerships, ensuring alignment with the venue's brand and objectives.
• Build long-term relationships with corporate sponsors, government entities, and strategic partners to enhance revenue opportunities.
• Oversee the negotiation and activation of sponsorship agreements, ensuring contractual deliverables and ROI for partners.
• Leverage the venue's visibility and audience engagement to create compelling commercial packages for potential sponsors.
• Collaborate with event organisers, promoters, and governing bodies to maximise revenue from hosted sports events, concerts, and exhibitions.
• Oversee the development of premium hospitality experiences, VIP offerings, and corporate suites to drive high-value client engagement.
• Work closely with food & beverage, retail, and venue management teams to enhance customer experience and drive incremental revenue.

Budgeting, Analytics & Performance Management

• Develop and manage the commercial budget, ensuring cost-effective strategies that maximise profitability.
• Monitor key performance indicators (KPIs) such as ticket sales, sponsorship ROI, customer engagement metrics, and financial performance.
• Provide regular financial reports and revenue forecasts to senior management, identifying areas for improvement and growth.
• Utilise CRM, analytics tools, and market intelligence to refine commercial strategies and improve decision-making.
• Develop pricing strategies that maximise profitability while maintaining market competitiveness.
• Continuously analyse sales performance, customer behaviour, and pricing elasticity to refine commercial strategies.
• Utilise data analytics to measure campaign effectiveness and recommend optimisations for sustained revenue growth.
• Deliver detailed reports and actionable insights into senior management, ensuring transparency in sales performance and strategic adjustments.

Business Development & Product Oversight

• Oversee the development and enhancement of commercial products and service offerings, ensuring alignment with market trends, customer needs, and strategic objectives.
• Work collaboratively across departments including marketing, operations, and product teams to drive innovation, refine value propositions, and maximise revenue potential.
• Identify and pursue new business opportunities to expand market reach and revenue streams.
• Negotiate commercial agreements to enhance product distribution and sales channels.
• Collaborate with key industry stakeholders to position the business for long-term growth.
• Lead the implementation and improvement of POS systems to enhance sales performance and customer experience.
• Establish and oversee sales targets, ensuring alignment with overall business objectives.
• Lead commercial negotiations and pricing discussions to secure high-value deals.
• Strengthening customer relationships through tailored solutions and strategic account management.

Stakeholder Engagement & Cross-Functional Collaboration

• Work closely with finance, marketing, product, and operations teams to ensure commercial alignment across departments.
• Act as the key liaison between sales teams and product development to refine offerings based on customer and market feedback.
• Present commercial insights and growth strategies to executive leadership and board members.

Risk & Compliance Management

• Ensure all pricing, sales, and contractual activities comply with legal and regulatory requirements.
• Assess and mitigate commercial risks to safeguard profitability and business sustainability.

Requirements and Qualification

• At least 7 years' experience in commercial and marketing, with a focus on events and entertainment companies/clients.
• Bachelor's degree in relevant field
• Strategic thinker with a data-driven mindset
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment

Interested applicants are invited to submit their most recent CV to ZSC Careers: careers@zsc.ae.

We look forward to receiving your application

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Spectator Sports, Events Services, and Entertainment Providers

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