Marketing Manager Events Ethara

4 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates BLR WORLD Full time

JOB TITLE : Marketing Manager Events (Fee For Service & Joint Venture events portfolio)

UNIT: Commercial

REPORTS TO: Marketing Director

JOB LOCATION: Abu Dhabi UAE

POSITION DETAILS:

JOB PURPOSE OVERVIEW

Developing and executing comprehensive marketing strategies that drive Fee For Service & Joint Venture events portfolio objectives including brand awareness, customer acquisition, and revenue growth. This role will lead a dynamic marketing team, oversee campaigns across multiple channels, and work closely with cross-functional teams to ensure alignment with business objectives.

DUTIES AND RESPONSIBILITIES:

  1. Develop and implement comprehensive marketing strategies to drive brand awareness and revenue growth.
  2. Lead and mentor the marketing team to achieve campaign goals and deliver exceptional results.
  3. Oversee multichannel marketing campaigns ensuring they are executed on time, within budget, and meet key performance indicators.
  4. Analyse marketing data to assess campaign effectiveness and provide actionable insights for continuous improvement.

DIRECT REPORTS: Marketing Specialist, Marketing Senior Specialist

CONTRIBUTION TO CULTURE: Promote Ethara's brand values, vision, and mission by creating campaign concepts that reinforce Ethara's culture.

WORKING CONDITIONS:

  • UAE based with domestic and international travel as required.
  • Remote working permitted in line with Human Capital policies.

QUALIFICATIONS:

EXPERIENCE EXPECTED: 5-10 years of experience in marketing roles with a focus on events and entertainment companies/clients.

EDUCATION EXPECTED: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

SOFT SKILLS:

  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong analytical skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment.

TECHNICAL SKILLS:

  • Strategic thinker with a data-driven mindset.
  • Proficient in Microsoft Office.

STRATEGY DEVELOPMENT & CAMPAIGN MANAGEMENT:

  1. Develop and implement comprehensive marketing strategies that align with business goals and objectives across Fee For Service & Joint Venture events portfolio and relevant events.
  2. Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
  3. Collaborate with senior leadership to define and execute brand positioning and messaging.
  4. Oversee the planning, execution, and optimization of multichannel marketing campaigns including digital, print, social media, email, and events.
  5. Ensure campaigns are delivered on time, within budget, and meet KPIs.

BRAND MANAGEMENT & CUSTOMER INSIGHTS:

  1. Maintain and enhance the event and brand's image ensuring consistency across all marketing channels and communications.
  2. Develop and oversee the execution of brand campaigns and initiatives.
  3. Utilize customer insights and data to inform marketing strategies and improve customer engagement and retention.
  4. Conduct market research and analyze consumer behavior to identify growth opportunities.

BUDGET ANALYTICS & REPORTING:

  1. Develop and manage the marketing budget ensuring efficient allocation of resources to maximize ROI.
  2. Track and report on the effectiveness of marketing spend and adjust strategies as needed.
  3. Analyze marketing performance data to assess the effectiveness of campaigns and strategies.
  4. Provide regular reports to senior management on campaign performance, ROI, and recommendations for improvement.

OTHER RESPONSIBILITIES:

  • Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
  • Ensure compliance with relevant regulatory and legal requirements and the Company's governance structures.
  • Execute requests from reporting line within the broad scope of the roles and responsibilities of this job description.
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