Marketing Manager Events Ethara
4 days ago
JOB TITLE : Marketing Manager Events (Fee For Service & Joint Venture events portfolio)
UNIT: Commercial
REPORTS TO: Marketing Director
JOB LOCATION: Abu Dhabi UAE
POSITION DETAILS:
JOB PURPOSE OVERVIEW
Developing and executing comprehensive marketing strategies that drive Fee For Service & Joint Venture events portfolio objectives including brand awareness, customer acquisition, and revenue growth. This role will lead a dynamic marketing team, oversee campaigns across multiple channels, and work closely with cross-functional teams to ensure alignment with business objectives.
DUTIES AND RESPONSIBILITIES:
- Develop and implement comprehensive marketing strategies to drive brand awareness and revenue growth.
- Lead and mentor the marketing team to achieve campaign goals and deliver exceptional results.
- Oversee multichannel marketing campaigns ensuring they are executed on time, within budget, and meet key performance indicators.
- Analyse marketing data to assess campaign effectiveness and provide actionable insights for continuous improvement.
DIRECT REPORTS: Marketing Specialist, Marketing Senior Specialist
CONTRIBUTION TO CULTURE: Promote Ethara's brand values, vision, and mission by creating campaign concepts that reinforce Ethara's culture.
WORKING CONDITIONS:
- UAE based with domestic and international travel as required.
- Remote working permitted in line with Human Capital policies.
QUALIFICATIONS:
EXPERIENCE EXPECTED: 5-10 years of experience in marketing roles with a focus on events and entertainment companies/clients.
EDUCATION EXPECTED: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
SOFT SKILLS:
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
TECHNICAL SKILLS:
- Strategic thinker with a data-driven mindset.
- Proficient in Microsoft Office.
STRATEGY DEVELOPMENT & CAMPAIGN MANAGEMENT:
- Develop and implement comprehensive marketing strategies that align with business goals and objectives across Fee For Service & Joint Venture events portfolio and relevant events.
- Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
- Collaborate with senior leadership to define and execute brand positioning and messaging.
- Oversee the planning, execution, and optimization of multichannel marketing campaigns including digital, print, social media, email, and events.
- Ensure campaigns are delivered on time, within budget, and meet KPIs.
BRAND MANAGEMENT & CUSTOMER INSIGHTS:
- Maintain and enhance the event and brand's image ensuring consistency across all marketing channels and communications.
- Develop and oversee the execution of brand campaigns and initiatives.
- Utilize customer insights and data to inform marketing strategies and improve customer engagement and retention.
- Conduct market research and analyze consumer behavior to identify growth opportunities.
BUDGET ANALYTICS & REPORTING:
- Develop and manage the marketing budget ensuring efficient allocation of resources to maximize ROI.
- Track and report on the effectiveness of marketing spend and adjust strategies as needed.
- Analyze marketing performance data to assess the effectiveness of campaigns and strategies.
- Provide regular reports to senior management on campaign performance, ROI, and recommendations for improvement.
OTHER RESPONSIBILITIES:
- Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
- Ensure compliance with relevant regulatory and legal requirements and the Company's governance structures.
- Execute requests from reporting line within the broad scope of the roles and responsibilities of this job description.
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