B2B Marketing Executive

1 week ago

Dubai, Dubai, United Arab Emirates GetMax Full time

Role: The role is to drive attendance and engagement for IT industry-specific Customer Meetings on topics like Microsoft Cloud Subscriptions, Adobe, Dell Computers, Sophos Security, Azure Cloud, IAAS, PAAS, SAAS cloud subscriptions, Power Applications, End Point Security, and Artificial Intelligence (AI) Products. You'll be responsible for reaching out to potential B2B Company customers' Decision Makers, such as Directors, CXOs, and Managers, inviting them to participate in our Microsoft Specialist consultation, and sometimes arranging physical meetings in Dubai/UAE, ensuring a seamless registration of the said audience. You'll play a crucial role in driving attendance, fostering industry connections, and contributing to the success of our webinars and events. Your ability to engage potential customers and communicate the value of our events will be essential.

Employer: GetMax.Ae is a global partner for Microsoft. Refer to the following sites of Microsoft:

https://customers.microsoft.com/
https://transform.microsoft.com/

Responsibilities:

  1. Audience Segmentation:
    • Analyze the target B2B customer base and segment it based on industry, job roles, and interests for the target datasets provided to you.
    • Use pre-drafted invitations in the CRM System that resonate with each segment.
    • Understand our Client's UAE Market and the multiple nationalities of Customers in UAE.
  2. Invitation Strategy:
    • Determine the optimal timing, frequency, and channels (e.g., email, social media) for reaching potential attendees.
    • Follow up with potential registrants to ensure attendance during the event.
  3. Content Collaboration:
    • Align with Marketing and Content teams to provide compelling webinar content.
    • Ensure invitations highlight the value proposition, key topics, and speakers.
    • Provide customer feedback multiple times a day to the Client Manager.
  4. Outreach Campaigns using CRM Systems:
    • Execute outbound campaigns to invite B2B customers.
    • Leverage CRM System (Dynamics365) for efficient tracking and follow-ups.
  5. Follow-Up and Reminders:
    • Send timely reminders to registered participants.
    • Handle inquiries related to event logistics and technicalities.
  6. Metrics and Reporting:
    • Monitor invitation performance metrics (open rates, click-through rates, conversions).
    • Provide regular reports to evaluate the effectiveness of different strategies.

Minimum Requirements:

  • Education: B.Com Computers or BSc (IT or CyberSecurity) or BBA degree in marketing, communications, or a related field. English Medium School Education and Western Orientation are a must.
  • Experience:
    • B2B marketing, event promotion, or customer outreach in English, preferably for selling IT products & services. Microsoft Office 365 sales experience is a plus.
    • Experience in online events and webinars promotions using Microsoft Teams and tools like CRM and email marketing.
    • Microsoft or any other IT Sales experience.
  • Skills:
    • Excellent English written and verbal communication skills.
    • Ability to tailor messages to different audience segments.
    • Proficiency in CRM systems and data analysis.
    • Detail-oriented and organized.
    • Understanding of B2B sales cycles and lead generation.
  • Salary: Fixed Salary with Incentives.

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