Marketing Manager – Pay

4 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Bybit Full time

Bybit Abu Dhabi Emirate, United Arab Emirates

Bybit is a leading global cryptocurrency exchange, ranked among the top two exchanges by volume with over 60 million users worldwide. Since our founding in 2018, we've been offering a professional platform for crypto investors and traders, featuring an ultra-fast matching engine, 24/7 customer support, and multilingual community assistance. We are committed to delivering exceptional service and innovative solutions to empower users to manage and trade digital assets with confidence.

Job Summary

We are seeking a highly skilled and results-driven Marketing Manager to lead the growth and user adoption of Bybit Pay. In this role, you will develop and execute innovative marketing strategies, drive brand awareness, and optimize user acquisition funnels. If you are passionate about fintech, blockchain payments, and digital marketing, this is an exciting opportunity to make an impact in a fast-evolving industry.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to drive user adoption and increase transaction volume for Bybit Pay.
  • Plan, execute, and optimize multi-channel marketing campaigns, including social media, paid advertising, influencer marketing, partnerships, and community engagement.
  • Monitor the performance of marketing campaigns and provide data-backed insights based on an understanding of current crypto news to optimize future initiatives.
  • Work closely with product, business development, and operations teams to align marketing efforts with business goals.
  • Analyze market trends, customer behavior, and competitive landscape to refine marketing tactics and identify new opportunities for growth.
  • Increase and amplify Bybit Pay branding to be the leading crypto payment solution through strategic marketing initiatives and partnerships.

Requirements

  • Minimum 3 years of experience in marketing or operations, with a strong focus on the payments or crypto industry.
  • Proven experience in digital marketing, user acquisition, and growth strategies.
  • Strong understanding of blockchain payments, crypto wallets, and financial services.
  • Hands-on experience with paid advertising, influencer collaborations, and community-driven marketing.
  • Data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Excellent cross-functional collaboration skills, with the ability to manage coordination and decision-making within project teams.
  • Strong communication skills, capable of influencing strategy and articulating complex products to diverse audiences.
  • Highly adaptable, with the ability to thrive in a fast-paced, ever-evolving environment.
  • Self-starter with a proactive approach to identifying opportunities and driving projects forward independently.
  • Passion for fintech, crypto, and emerging payment technologies.

Why Join Bybit?

  • Growth: With Bybit's rapid expansion, there's no limit to the career opportunities you can explore.
  • Inclusive Culture: Join a global team of passionate individuals who are eager to make a difference in the digital finance space.
  • Competitive Rewards: We offer a competitive benefits and opportunities for career advancement.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

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