Human Resources Specialist

4 weeks ago

Dubai, Dubai, United Arab Emirates FMCG Non medical Non consumable Full time

The role is responsible for driving cross-selling initiatives by maximizing user engagement and adoption across Careem's multiple verticals.

The role holder will leverage strategic insights, advanced data analytics, and a deep understanding of consumer behavior to create and implement targeted cross-sell strategies focused on maximizing CLTV and AOV across different Careem verticals.

What You'll Do
  • Lead the design and execution of highly targeted marketing initiatives that promote multi-vertical adoption among Careem users.
  • Utilize robust analytics and market research to identify and act on cross-selling opportunities, drive recommendations and build strategies that are tailored to audience behavior, regional nuance and unique strength of each vertical.
  • Map and optimize the customer journey to drive cross-vertical adoption, focusing on frictionless transitions between verticals like food delivery, groceries, etc.
  • Analyze user behavior to pinpoint drop-off and friction areas, ensuring seamless experiences through cross-functional collaboration with Product, CRM, and Ops.
  • Develop personalized in-app nudges and recommendations tailored to user segments, promoting cross-sell behavior and deeper engagement.
  • Implement lifecycle marketing strategies to nurture customers into becoming multi-vertical users.
Performance Analysis and Growth Hacking
  • Lead the Exploratory Data Analysis (EDA), A/B testing and predictive analytics to uncover trends, patterns, and initial insights at user level.
  • Track and iterate on north star metrics like cross-sell conversion rate, CLTV, and engagement metrics.
  • User Behavior Analysis: Leverage user segmentation and behavioral data to design personalized cross-sell offers and experiences.
  • Lead initiatives to unlock exponential growth and cross-selling rates by building scalable attribution models and developing cohort specific user journeys.
  • Engage with regional marketing teams to understand regional nuances and ensure relevance across different markets.
  • Use behavioral and transactional data to identify cross-sell triggers, refine targeting, and drive campaign performance.
Desired Candidate Profile
  • Build dashboards and performance reports to track cross-sell impact, providing actionable insights for stakeholders.
  • Continuously assess the effectiveness of campaigns and strategies, recommending improvements based on data and user feedback.
What You'll Need
  • Bachelor's or Master's degree in Marketing, Engineering, Data Science, or a related field.
  • 4-6 years of experience in growth marketing, cross-selling or lifecycle management within a tech-first multi-vertical organization and/or large scale B2C startup (Food delivery, e-commerce, gaming).
  • Prior experience of handling P&L responsibilities for a multi-vertical setup.
  • Well versed in data mining, statistical modeling and advanced data analysis.
  • Strong hold of Python, SQL and data visualization tools (Power BI, VBA, Tableau) and PowerPoint.
  • Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis and churn/attrition modeling, CLTV models.
  • Demonstrated experience in applying behavior analytics principles to growth models.
  • Familiarity with machine learning models for growth prediction and user segmentation is a plus.
What We'll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

  • Work and learn from great minds by joining a community of inspiring colleagues.
  • Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
  • Explore new opportunities to learn and grow every day.
  • Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
  • Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
Key Skills

Multiple Platforms, Social Platforms, Management Experience

Employment Type: Full-time

Department / Functional Area: Performance Improvement

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