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Business Unit Leader
4 weeks ago
- Responsible to develop and execute our GTM strategy in line with the Zones, Monitoring & SRC. The strategy is aligned with IM and Business overall Marketing strategy
- Lead Region P&L incl. revenue and margin management; develop and deliver on AM&D AOP in Growth Works with the Business to facilitate execution of New Product Introductions and launch readiness for product, solutions and services
- Lead team of direct report of Modality Sales Specialist and Business Development experts located in the Zones Responsible for managing interactions with the Business in the AOP/BMC process
- Collaborate with Sales, Marketing and Service Delivery teams in the Region and in the Markets Act as single point of contact to the Business for Growth region
- Drives customer satisfaction by proper understanding and continuous feedback of customer needs and providing winning sales propositions
- Create Co Selling strategy with other business, in particular with Monitoring and EI
- Lead or support directly the business relationship with Customers, Partners
Qualifications:
- University degree (MBA preferred) and 15+ years of industry experience
- Experience in marketing technology, healthcare or medtech products and solutions.
- Proven experience in a (commercial) leadership role, preferably in medical devices sector.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and regions.
- Entrepreneur with an Agile and Lean mindset incl. strong problem-solving skills.
Strategic Planning and Execution:
- Develop and implement the strategic plan for the business unit to ensure it aligns with the broader organizational goals.
- Analyze market trends, competitive landscapes, and customer needs to shape the unit's strategy.
- Ensure that business unit strategies are adaptable to changing market conditions and evolving company priorities.
Financial Management:
- Manage the business unit's budget, including forecasting, expense control, and financial reporting.
- Oversee financial performance, ensuring that the unit meets or exceeds revenue and profitability targets.
- Work with finance teams to track and analyze key performance indicators (KPIs) such as profit margins, return on investment (ROI), and cost management.
Leadership and Team Management:
- Lead and motivate a team of managers and employees within the business unit.
- Foster a positive and productive work culture that supports collaboration and innovation.
- Provide mentorship and development opportunities to team members, including coaching on leadership skills and business acumen.
Operational Oversight:
- Ensure efficient day-to-day operations within the business unit.
- Streamline processes, optimize resource utilization, and improve operational efficiency.
- Address and resolve operational challenges, ensuring smooth execution of business activities.
Customer Relationship Management:
- Build and maintain strong relationships with key customers, partners, and stakeholders.
- Oversee the delivery of customer service and ensure that customer needs are met effectively and efficiently.
- Address customer complaints or concerns and identify opportunities to enhance the customer experience.
Sales and Marketing Oversight:
- Work closely with the sales and marketing teams to develop strategies to increase market share and drive revenue growth.
- Ensure that marketing campaigns and sales initiatives align with the goals of the business unit.
- Analyze customer feedback and market trends to guide product or service positioning.