Marketing Enablement Specialist

3 weeks ago

Dubai, Dubai, United Arab Emirates Emirates Full time

The Marketing Enablement Specialist (Implementation) is responsible for creating and evolving the bridge between the IT world and the marketing world, as the rise of technology in marketing continues to grow, through reliance on data, automations, integrations with regards to CCMB's Mar Tech / Ad Tech solutions. Be responsible for creating a streamlined relationship and a planned improvement roadmap between IT and CCMB, ensuring the marketing strategies of the CCM&B department are complimented with the technology required to bring them to life.

Collaborate with CCM&B teams to identify Mar Tech / Ad Tech technology requirements, and liaise with IT and Procurement to identify, assess and select suitable best-in-class Mar Tech / Ad Tech solutions. Assist in creating digital business strategies, by sharing Mar Tech / Ad Tech stack information and advice on any potential opportunities or risks. Manage the implementation and adoption of Mar Tech / Ad Tech solutions across the CCM&B department, briefing and working closely with IT to ensure correct setup, data flows and integrations are established between CCMB's Mar Tech / Ad Tech solutions and, as required, other technology solutions.

In this role you will:

  • Implement Personalisation and A / B testing initiatives using CDP platforms such as Sitecore CDP across website, mobile and email channels. Responsible for the data integrations and data quality required to run effective Marketing Automation & Personalisation experiences.
  • Working with teams across CCM&B, document marketing technology requirements in line with marketing strategies, and work with IT and the CCM&B teams to identify, shortlist and assess technology vendors to satisfy requirements. Capitalize on data and technology to fulfil organizational goals. Gather business requirements to justify procurement of marketing software, create the business cases and support on requirements gathering with IT and the CCM&B teams.
  • Responsible for low-level technical implementation design. Brief IT on technology requirements, integrations, data flows, automations and safety controls and other needs. Manage the introduction of new technology into the CCM&B Mar Tech / Ad Tech stack, and ensure any integrations with other marketing technology products or organisation platforms (i.e. non-marketing platforms and systems) are correctly set up for their use by the CCM&B teams. Understand how systems can interconnect to integrate data between platforms, working with IT to ensure it is briefed in and executed correctly. Customize marketing technology products with software development as needed by the CCM&B users.
  • Train and support CCM&B staff on using new and existing Mar Tech / Ad Tech solutions. Be the super-user and product evangelist for Mar Tech / Ad Tech solutions. Stay up to date on any changes / updates in existing technologies and bring this information to the CCM&B teams for use within their day-to-day operations.
  • Manage CCMB's Mar Tech / Ad Tech stack, optimizing the investments at all times and ensuring new solutions being procured is set up such that it works optimally within the existing stack. Identify and consolidate multiple instances of same or similar Mar Tech / Ad Tech solutions.
  • As part of the implementation of new Mar Tech / Ad Tech solutions, lead and participate in user acceptance testing while correcting any issues that arise. Set up change management programs as needed, in line with the implementation of new marketing technology rollouts.
  • Stay abreast of new marketing technologies and bring this information into the CCM&B environment. Research and recommend new marketing technology products in line with changes in the CCM&B strategies, particularly within the digital landscape.
  • Monitor data quality within Mar Tech / Ad Tech solutions, raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests, updating impacted teams along the process.
  • Monitor performance and other SLAs of CCMB's Mar Tech / Ad Tech solutions. In cooperation with the users, perform reviews of all solutions regularly.
  • Maintain compliance to Emirates Group privacy principles and work with the Data Privacy Network Liaison within CCMB to ensure privacy and security of personal data is considered by design and default in all aspects of the role.

Qualifications & Experience

To be considered for this role, you must meet the below requirements:

  • Degree or Honours (12+3 or equivalent) preferably in Marketing, Digital technologies, Digital Communications.
  • 5+ years of industry experience in a digital environment with a record of successfully delivering complex products, specifically in:
  • Modern Digital (Web / App) technologies.
  • Implementing omni-channel personalisation at scale.
  • Delivering MarTech / AdTech products & services.
  • Managing product delivery and release in an agile environment.
  • Using analytics and optimisation tools to inform product planning and prioritization.
  • Working with product and engineering teams to deliver customer facing features.
  • Expert knowledge of REST APIs and web services and integrating them to fulfil marketing automations.
  • Expert knowledge of clickstream events data collection and usage for delivering real-time triggered experiences.
  • Understanding of data-driven marketing and decision making.
  • Working knowledge of Marketing Automation implementation across web, email, push and paid media channels.
  • Working knowledge of CDP, Personalisation and MMP solutions.
  • Working knowledge of triggered Email and Push marketing.
  • Working knowledge of Marketing Segmentation and Audience management.
  • Working knowledge of Consent Management Platforms (hands-on experience with OneTrust platform desirable).
  • Understanding of cloud tools and components (hands-on experience with Google Cloud Platform is desirable).
  • Ability to effectively manage multiple projects and workstreams, with attention to detail and accuracy.
  • Knowledge of professional software engineering practices and best practices for the full software development life cycle (SDLC), including coding standards, code reviews, version control management, build processes, testing, and operations.

Salary & Benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world.

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