Content Creative Lead

5 days ago


Dubai, Dubai, United Arab Emirates Footballco Full time

Footballco is the world's biggest dedicated football content and media business. We reach over 192 million football fans in the Middle East and North Africa region each month. With GOAL and KOOORA, no other publisher has our audience reach or depth of understanding within football.

About the Role

Footballco is looking for a talented Content Creative Lead to join their expanding creative department. As a creative, they will have a portfolio/reel/other and a mind full of exciting social and branded content ideas that can live across our platforms – Kooora, Goal, Yalla Goal, Yalla Girl, INDIVISA. They will be responsible for coming up with innovative ideas, shareable social content, big pitch winning campaigns, as well as shaping and executing content strategies that captivate our audience and meet the needs of our clients.

They will be confident when it comes to all aspects of the creative process and seeing a campaign through, from ideation to execution, presentation and production.

Responsibilities
  • Conceive and execute ambitious branded content campaigns that will delight our clients.
  • Come up with shareable social content that cuts through a crowded marketplace.
  • Ensure all pitched content and media is tailored to the preferences of the brand without losing sight of what fans engage with in whichever MENA markets are relevant to briefs.
  • Oversee the distribution of content across digital platforms (social, web and app), tailoring publishing to ensure maximum reach and engagement.
  • Leverage KOORA, GOAL and INDIVISA channels and successful internal content formats to enhance content visibility and drive audience interaction.
  • Think outside of the box and be proactive and reactive creatives.
  • Stay updated on industry trends and audience preferences to continuously refine content strategies, including staying up-to-date on the football ecosystem.
  • Work closely with clients to understand their objectives, interrogating briefs to create compelling proposals that support Footballco's business objectives.
  • Work closely with the production and delivery teams on a daily basis.
  • Work closely with strategy and client services team and be client-facing.
  • Ensure ideas can happen relative to budgets, timing, and capabilities.
  • Be willing to learn and adapt and hungry to develop your career.
What You Have
  • A stand-out creative portfolio or similar full of diverse thinking, award-winning work and eye-catching campaigns.
  • Extensive experience working in a creative and content role within the digital publishing or related space, working on commercial projects.
  • A passion for big thinking and an eye for craft across a number of creative channels.
  • Proven ability to develop branded and sponsored content, particularly video, for digital platforms. Your work experience does not need to be in football, but knowledge of the game and the way fans in MENA engage with football content on digital platforms is essential.
  • An interest in and deep knowledge of the digital publishing and social platforms.
  • Excellent communication/presentation skills and an ability to inspire internal and external stakeholders with your storytelling and ideas.
  • A can-do attitude and the willingness to help shape the creative culture within the company.
  • Can create strong presentations from client briefs. Top candidates will be asked to create a very short and concise presentation based on a fictitious brief to test this skill.
  • Demonstrable experience managing multiple projects simultaneously, with a keen eye for detail and quality.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Art/Creative, Design, and Writing/Editing

Industries

Spectator Sports and Technology, Information and Media

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