Senior Business Analyst
2 days ago
Are you an experienced Senior Business Analyst who can lead business analysis activities for a major digital transformation project?
We're recruiting a role for our client that requires strategic thinking, analytical skills, and hands-on experience in process engineering, customer experience, and business requirements definition. The successful candidate will drive business process re-engineering, develop standard operating procedures, and utilise industry-standard tools to support digital solutions.
Key responsibilities
- Lead business analysis activities: Conduct business and digital product requirement definition and analysis across digital transformation initiatives.
- Customer experience development: Create comprehensive user journey maps, personas, and user stories to align business needs with system functionalities.
- Collaboration with stakeholders: Work closely with business stakeholders and IT teams to gather and define business requirements.
- Lead Business Process Reengineering (BPR) activities to identify opportunities for process optimisation, automation, and enhanced customer experience.
- Develop and document Standard Operating Procedures (SOPs), processes, policies manuals, and business rules.
- Engage in workshops with stakeholders to understand current business processes and design future-state solutions.
- Provide expertise in designing and developing digital solutions across various channels (web, mobile, chatbot, IVR, Social Media).
- Utilise design tools like Figma to create wireframes, mock-ups, and interactive prototypes.
- Develop business reports, dashboards, and data visualisations to support decision-making.
- Conduct gap analysis and risk assessments, presenting solutions to overcome obstacles.
- Facilitate change management to ensure successful adoption of new processes and technologies.
Skills and qualifications
- Business Process Re-engineering (BPR)
- User Journey Mapping
- Customer Persona Identification
- SOPs and Business Rules Documentation
- Strong analytical, problem-solving, and communication skills
- Ability to manage stakeholder relationships and work collaboratively
- Strong presentation and documentation skills
- Fluency in English and Arabic
Technical skills
- Proficiency in process mapping tools like ARIS
- Experience with UX/UI design tools like Figma
- Familiarity with ERP, CRM, SDLC, or other enterprise-level systems
- Proficiency in Microsoft Office Suite
Certifications
- Certified Business Analysis Professional (CBAP)
- Certified ScrumMaster (CSM) or Agile Certified Practitioner (PMI-ACP)
- Six Sigma Certification (Green Belt/Black Belt) - preferred
- TOGAF or Business Process Management (BPM) certification - a plus
- ARIS Certification - highly preferred
Experience
- 10+ years of experience as a Business Analyst, with at least 3-5 years in digital transformation projects.
- Proven experience in drafting user journeys, defining personas, and documenting customer experiences.
- Demonstrated expertise in BPR, process optimisation, and improving business workflows.
- Experience with creating SOPs and documenting business rules.
- Strong experience with ARIS and Figma.
- Proven track record in managing end-to-end business analysis activities.
- Experience in Agile and Waterfall project management methodologies.
- Experience in Consultancy
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