Social Media Marketing Manager
2 days ago
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few
About The Role
This role is responsible to manage and scale Social Media Marketing Channels strategies across all ecommerce and Omni domains.
What You'll Be Doing
- Creating the overall social media strategy for three major international brands across the GCC.
- Responsible for objective setting and driving performance of paid social media campaigns with the assistance of a globally renowned marketing agency.
- Liaising across functions to drive the strategy of our organic content and maintaining the look & feel of social media channels.
- Working with the wider digital marketing team to plan, execute and optimize campaigns across social media platforms to maximize campaign effectiveness.
- Ensure campaigns are succinct to overall direction of the business.
- Supports the function to evaluate the effectiveness of campaigns, and assists the HOD to devise strategies for improvements.
- Analyses and presents findings from campaigns analysis to Senior Leadership to facilitate decision making processes for business growth.
- Supports the function to explore ways of improving existing digital marketing techniques to enhance operational efficiency.
- Coordinates with agencies to optimize paid social campaigns.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Strong analytical skills to find trends and optimization opportunities from performance data.
- Campaign reporting (ROAS, CPC, CPM, CPT, CPL, CPI CAC & CIR).
- Budget tracking and monitoring.
- Advising on optimization / bidding / competitive strategies.
- Develop mobile marketing strategies and performance metrics.
- Providing recommendations for performance improvement and monitoring monthly targets and adjust campaigns as needed.
- Driving App Installs and App Re-Engagement through Social Media Platforms.
- Using Google Analytics tool in improving the campaigns performance.
- Using the smart features of Smartly / Vidtech / Stitcherads Tool to optimize the paid social Campaigns.
- Managing third party agencies and partners as necessary to deliver against goals.
- Conducting ongoing analysis of ad campaign performance and optimization, and synthesizing observations into recommendations for change.
- Report on progress against goals and other relevant metrics to Senior Leadership.
- Strategizing social media marketing campaigns for brand awareness and engagement.
- Implementing and continually testing new creative messaging, landing pages, campaigns and marketing tools.
- Reducing the CAC and improving the CIR / ROAS.
- Incremental Topline Gross revenue.
- Provide leadership and direction to the operations team towards the achievement of goals and objectives.
- Guide and motivate the team to enhance performance and produce quality work, and ensure that they are continuously developed for higher level roles.
- Prepare performance evaluation and appraisal reports of direct reports to assess productivity and progress and identify training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.
About You
- Degree in a quantitative field such as Marketing, Information Technology, Computer Science, Business Administration, or any other related field.
- 2+ years of experience as Social Media Marketing manager's role driving core performance KPI's.
- 5+ years of total Social Media Marketing experience preferably in Luxury ecommerce and fast fashion.
Knowledge and Skills
- Proven success in Performance Digital Marketing.
- Expertise in A / B and other testing methods.
- Executional experience with FB ads manager, Google Ads and knowledge of affiliate marketing & retargeting.
- Enhanced knowledge of web analytics and App (MMP) Platforms, including deployment of tracking codes.
-
Social Media Marketing Specialist
3 days ago
Dubai, Dubai, United Arab Emirates Lubnanona Digital Marketing Full timeRole OverviewWe're seeking a skilled Social Media Specialist to drive our client accounts' engagement and success in Dubai. The ideal candidate will be responsible for staying up-to-date with social media trends, coordinating content creation, including video editing, and collaborating with designers and photographers.Key ResponsibilitiesManage and maintain...
-
Social Media Assistant
3 days ago
Dubai, Dubai, United Arab Emirates Octane Marketing Full timeOctane Marketing is looking for a Social Media Assistant to join their team in Dubai.We are seeking a dynamic Social Media Assistant to support our Social Media Manager working across our diverse and rapidly growing portfolio of B2B and B2C clients. The successful candidate will manage, create, and publish engaging content across all clients' brand social...
-
Social Media Assistant
4 days ago
Dubai, Dubai, United Arab Emirates Octane Marketing Full timeOctane Marketing is looking for a Social Media Assistant to join their team in Dubai.We are seeking a dynamic Social Media Assistant to support our Social Media Manager working across our diverse and rapidly growing portfolio of B2B and B2C clients. The successful candidate will manage, create, and publish engaging content across all clients' brand social...
-
Social Media Marketing Specialist
2 weeks ago
Dubai, Dubai, United Arab Emirates Lubnanona Digital Marketing Full timeGet AI-powered advice on this job and more exclusive features.Location: Prime Tower, Business Bay – DubaiWe're looking for a creative and organized Social Media Specialist to join our team in Dubai. Preference will be given to Sri Lankan candidates who meet the criteria.You'll be responsible for keeping client accounts active and engaging, staying updated...
-
Social Media Manager
3 days ago
Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full timeWe are seeking an experienced Social Media Manager to oversee the digital presence of all companies under IM Media Holding. This role is ideal for a creative professional who excels in fast-paced environments and can shape our online voice.Key ResponsibilitiesStrategic Planning: Develop comprehensive social media strategies tailored to each brand, aligning...
-
Social Media Marketing Manager
1 week ago
Dubai, Dubai, United Arab Emirates beBee Careers Full timeWe are seeking a creative Social Media Marketing Manager to enhance our online presence across various platforms. Key responsibilities include managing and updating social media profiles, increasing followers organically, developing and implementing a social media strategy in line with overall marketing objectives.Social Media ManagementManage and update...
-
Social Media Marketing Manager
5 days ago
Dubai, Dubai, United Arab Emirates beBee Careers Full timeJob DescriptionWe are seeking an innovative and experienced Social Media Account Manager to join our team. The ideal candidate will have a strong background in social media marketing, a passion for aviation, and a deep understanding of the luxury travel market.Key Responsibilities:Develop and implement social media strategies that align with the company's...
-
Social Media Marketing Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates beBee Careers Full timeSocial Media Marketing ManagerAbout the Role:This is an exciting opportunity to join our team as a Social Media Marketing Manager. The successful candidate will have experience in social media marketing, content creation, and campaign analysis. They will be responsible for developing and executing a comprehensive social media strategy that drives engagement...
-
Social Media Marketing Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates beBee Careers Full timeJob DescriptionWe are seeking a skilled Social Media Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media marketing strategies to promote our hotel's brand and services.Your primary focus will be on creating engaging content for our social media platforms,...
-
Social Media Manager
2 weeks ago
Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full timeWe're looking for an experienced Social Media Manager to oversee the digital presence of all companies under the IM Media Holding umbrella: Imfluence, Imvent, and Imtellect. This role is perfect for someone who thrives in a fast-paced, creative environment and is ready to take ownership of shaping our online voice. At times, you'll be behind the camera...