Senior Associate

Senior Associate - Branding and Marketing Communications Job Snapshot - Role: Senior Associate - Branding - Location: Dubai, United Arab Emirates - Industry: Real Estate - Function: Brand-Product Marketing - Experience: 2-5 years - Job Type: Full Time - Work Arrangement: On-site Position Overview Majid Al Futtaim is seeking a Senior Associate - Branding for its Asset Management Business Unit (AMBU) in Dubai, United Arab Emirates. This Emirati Talent opportunity focuses on supporting branding campaigns, marketing communications, and brand consistency across assigned assets and markets. The role involves coordinating the production and delivery of branding materials, implementing approved campaigns, adapting content for different markets, and ensuring compliance with established brand guidelines. Working with Asset Marketing, Operations, internal stakeholders, creative agencies, and external vendors, the Senior Associate will help deliver high-quality branding initiatives that strengthen brand visibility, customer engagement, and business performance. The ideal candidate will have 2-5 years of experience in branding, marketing coordination, or content execution, supported by strong organizational skills, attention to detail, and the ability to manage multiple campaign activities.

Key Responsibilities

• Brand Campaign Execution
  • Support the implementation of approved branding campaigns and marketing initiatives across assigned assets and markets.
  • Coordinate campaign activities to ensure branding materials and content are delivered according to agreed schedules.
  • Assist with the rollout of marketing communications across relevant channels.
  • Work with internal teams to support consistent campaign execution.
  • Coordinate on-ground branding activities with Asset Marketing, Operations, agencies, and vendors.
  • Monitor campaign progress and communicate implementation updates to relevant stakeholders.
  • Support branding initiatives that contribute to customer engagement, brand visibility, and business objectives.
• Brand Content and Creative Production
  • Coordinate the production of creative materials, campaign copy, brand toolkits, and templates.
  • Support the preparation and deployment of approved branding content.
  • Work with agencies and suppliers to manage creative production requirements.
  • Review branding materials for quality, accuracy, and consistency.
  • Coordinate feedback, revisions, and approvals before campaign deployment.
  • Maintain organized records of approved creative materials.
  • Ensure branding deliverables meet established quality and visual identity requirements.
• Brand Identity and Compliance
  • Ensure campaign materials comply with approved brand guidelines.
  • Maintain consistency in brand tone of voice, visual identity, and presentation standards.
  • Review branding outputs to identify potential deviations from established requirements.
  • Support brand audits and compliance checks across assigned assets.
  • Coordinate corrective actions when branding inconsistencies are identified.
  • Maintain approved brand assets, content libraries, and related documentation.
  • Promote consistent brand representation across marketing activities and communication channels.
• Campaign Localization
  • Adapt centrally developed campaigns and branding content to meet asset-specific and market-specific requirements.
  • Coordinate localized creative materials while preserving approved brand identity standards.
  • Work with relevant stakeholders to understand local campaign requirements.
  • Support the preparation of market-appropriate branding and communication materials.
  • Coordinate campaign adaptations with internal teams and external agencies.
  • Ensure localized content follows approved brand guidelines and communication objectives.
  • Support timely delivery of localized branding initiatives.
• Agency and Stakeholder Coordination
  • Manage day-to-day communication with creative agencies, suppliers, and internal stakeholders.
  • Coordinate campaign deliverables, production schedules, and approval requirements.
  • Work closely with Asset Marketing and Operations teams to support campaign execution.
  • Track agency and vendor deliverables against agreed timelines and quality expectations.
  • Conduct quality checks on completed branding materials.
  • Identify potential production delays, implementation risks, or quality concerns.
  • Escalate issues to relevant stakeholders when necessary.
  • Maintain collaborative working relationships with internal and external partners.
• Campaign Monitoring and Reporting
  • Maintain campaign trackers, activity schedules, and implementation records.
  • Monitor the progress of