Senior Copywriter

2 weeks ago

Dubai, United Arab Emirates Publicisgroupe Full time

Company descriptionNothing is impossible.Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees. As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.Our mantra, ‘Nothing is impossible,’ fuels our passion for driving positive change through creativity. At Saatchi & Saatchi, we take pride in our unwavering spirit and commitment to nurturing talent, ensuring your journey with us is marked by continuous growth and opportunity.With offices across the UAE and KSA, we serve the entire MEA region, delivering exceptional work that consistently earns global recognition. In 2024, we were honored as the ‘#2 Network of the Year’ at Dubai Lynx and ranked as the 4th Regional Network of the Year in MENA by the Lions Creativity Report. These accolades reflect our creative excellence and dedication to making a meaningful impact in everything we do.Our culture is what sets us apart. Join our fun traditions that drive creativity and bring everyone together while keeping spirits high. We love our office parties and the collaborative environment that helps us create outstanding work.Join us to be part of a culture that’s as special as the work we create.OverviewAs a Senior Copywriter, you will contribute to the development of big ideas while bringing campaigns to life through exceptional verbal communication. You will be responsible for concepting, writing, producing, and directing brand and campaign solutions for all levels of creative and marketing projects.Key Responsibilities:Deliver strategically sound conceptual thinking and high-quality copywriting across all the brand’s channels, including print, ecommerce, digital, social media, product, naming, among others.Manage, mentor, and direct at least one other copywriter to ensure the brand’s tone, vision, and direction stays on course while helping them quickly grow their career.Provide new creative thinking and high-level storytelling across all agency needs, including integrated campaigns, print ads, mailers, postcards, website assets, landing pages, emails, digital banners, social media, etc.Effectively present your own ideas and rationale for writing, concepts, and creative in an effective and persuasive manner, both internally and externally.Demonstrate organized thinking by arranging work into presentations that communicate information effectively and efficiently.Consult with the ECD, Creative Director, as well as ACD, Art Directors, production, and marketing team as necessary to achieve brand/marketing objectives.Develop verbal campaign elements using scripts, headlines, copy, etc.Brainstorm ideas with Planning, Account Management, and the creative teams to assist in creating and developing concepts.Provide creative ideas that fit clients’ needs.Develop an understanding of clients’ business, brands, and consumers.Supervise and train junior members of the Creative team.ResponsibilitiesMain TasksTechnical & ProductContent Development: Create persuasive and engaging copy for technical and product-focused campaigns, including digital ads, print ads, web content, email marketing, social media, and product descriptions.Creative Ideation: Collaborate with creative directors and other team members to brainstorm and develop innovative ideas that effectively communicate product features and benefits.Brand Voice: Maintain and develop a consistent brand voice across all content, ensuring alignment with brand guidelines and tone.Editing and Proofreading: Review and edit copy to ensure accuracy, clarity, and consistency. Ensure all content is free of grammatical and spelling errors.Business Acumen & Operational EfficiencyAbility to meet all required deadlines, both internal and external, with minimal supervision.Must have experience working in a creative team environment.Ability to manage and direct other Copywriters (internally and externally).Ability to present one’s own work successfully.Exhibits a fun-loving attitude and pride in the process of making and selling great work.Innovative & Analytical MindsetConduct basic research to stay up to date with the latest communication trends.QualificationsBA/BS in Business, Marketing, Communication, Journalism, Art.5+ years of related professional experience in the marketing/creative industry.Online portfolio that demonstrates your storytelling, copywriting, and conceptual thinking abilities.Additional informationR-2400 | P-2690#J-18808-Ljbffr

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