Marketing Specialist
4 weeks ago
Oversee and drive marketing campaignsfor CME to develop communication with existing customers, prospectsand lost customers with relevant messages to ensure the highestresponse rate and engagement of the targetedsegment.
Accountabilities
- Planning& Budget: Develop and update CME marketing plan incoordination with the line manager and central Marketing team toensure alignment with department's annual budget andplans. Ensure the marketing plans are executed within budget in atimely manner, according to the customer lifecycle communicationplan.
- Customer Communication: Develop newmechanisms, update & enhance Customer RelationshipManagement processes and marketing strategies to target therelevant segment. Work closely with the marketing and sales teamsas subject matter expert to define messages related to customercommunication being sent through marketingchannels.
- Direct Marketing Campaigns: Develop& implement new and relevant digital marketing mechanismsthrough liaising with business units to achieve their relevanttargets, oversee and manage copywriting – English& Arabic to online E-shots, e-newsletters, and directmailers.
- Loyalty Programs: Acquire new partnersand offer mechanisms to enhance retention & acquisitionrate of members. Expand the network of partners for benefitsprogram to ensure the program remains appealing to the customer andincreases brand loyalty.
- Event Management:Develop and execute relevant events for existing customers in linewith the marketing roadmap. Manage the execution of business tobusiness events that include principals, management anddealers.
- Reports: Prepare monthly performancereports for business units detailing campaign performance,highlights potential issues, opportunities and makerecommendations.
- Event Management: Develop and execute relevantevents for existing customers in line with the marketing roadmap.Manage the execution of business to business events that includeprincipals, management and dealers.
- Reports:Prepare monthly performance reports for business units detailingcampaign performance, highlights potential issues, opportunitiesand make recommendations.
Job SpecificInformation
- MarketingSpecialist will work closely with CME and central marketingfunction, catering to heterogonous segment ofcustomers.
Qualification (e.g.Academic Qualification, Certifications,Licenses)
- Bachelor's Degreein marketing.
Experience
- 5years of minimum experience in Marketing; out of which 2 yearsshould be in marketing campaigns e.g. email, mail, SMS,telemarketing etc.
- Experience in copywriting& CRM agencies is preferred.
CoreCompetencies
- Communicate withImpact
- DemonstrateTeamwork
- Take AnalyticalAction
- DeliverResults
- DevelopOneself
- ShowAdaptability
- Win withCustomers
marketing collateral,MarketingDevelopment,Marketing Skills
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: Not Mentioned years
Gender: Female
Vacancy: 1
Joining Date: Mon, 17 Mar2025
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