Paid Social Specialist
3 weeks ago
My client are seeking a highlyskilled Paid Social Specialist with REAL ESTATE experience tomanage and optimize paid ad campaigns for real estate on Instagramand Facebook. The role involves developing strategies that drivelead generation, promote property listings, and enhance brandvisibility
KeyResponsibilities:
• Plan,execute, and optimize paid ad campaigns on Facebook and Instagramfor real estate projects.
• Createengaging ad copy and collaborate with designers to developappealing creatives for propertylistings.
• Conduct audience researchand segmentation to maximize lead generation andconversions.
• Monitor and analyze keyperformance metrics and make data-drivenoptimizations.
• Manage ad budgets andbids to ensure cost-effectiveness while meeting campaigngoals.
• Collaborate with the sales teamto align digital advertising efforts with salesstrategies.
• Build and optimize customand lookalike audiences for targetedcampaigns.
• Stay updated on industrytrends, platform updates, and best practices to leverage newadvertising opportunities.
• Generateperformance reports and provide insights to management on campaignsuccess and areas for improvement.
Requirements:
•2+ years experience IN REAL ESTATE IS AMUST.
• 2+ years ofexperience in managing Instagram and Facebook ad campaigns, with afocus on real estate.
• Proficiency inFacebook Ads Manager, Instagram Ads, and Business Managertools.
• Strong understanding of realestate market trends, audience targeting, and lead generationstrategies.
• Experience in managinglarge ad budgets and optimizing forROI.
• Strong data analysis skills andthe ability to make data-drivendecisions.
• Knowledge of remarketingand retargeting strategies.
PlatformKnowledge: In-depth understanding of major socialmedia platforms (e.g., Facebook, Instagram, Twitter, LinkedIn,TikTok) and their advertisingtools.
CampaignStrategy: Ability to develop and execute effectivepaid social strategies that align with businessgoals.
Targetingand Segmentation: Expertise in audience targetingand segmentation to reach the right demographicseffectively.
Analyticsand Reporting: Proficiency in analyzing campaignperformance using metrics such as CTR, CPA, and ROI, andtranslating data into actionableinsights.
A/BTesting: Skills in conducting A/B tests to optimizead creative, copy, and targetingstrategies.
ContentCreation: Understanding of best practices forcreating engaging ad content that resonates with the targetaudience.
BudgetManagement: Experience in managing budgetseffectively, ensuring optimal allocation for maximumROI.
Ad PolicyKnowledge: Familiarity with social media advertisingpolicies and compliancerequirements.
Collaboration:Ability to work with cross-functional teams, including designers,copywriters, and marketingstrategists.
TrendAwareness: Keeping up with industry trends, platformupdates, and changes in consumerbehavior.
Responsibilities
- CampaignManagement: Create, launch, and manage paid socialmedia campaigns.
- PerformanceAnalysis: Monitor and analyze campaign performance,making adjustments as needed to improveresults.
- BudgetAllocation: Manage and optimize budgets acrosscampaigns for maximumeffectiveness.
- CreativeDevelopment: Collaborate with creative teams todevelop compelling adcreatives.
- Reporting:Prepare regular reports on campaign performance and presentfindings tostakeholders.
- AudienceResearch: Conduct research to understand targetaudiences and develop strategies to engagethem.
- CompetitorAnalysis: Analyze competitors' paid socialstrategies to identify opportunities forimprovement.
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