Head of Digital Onboarding- Acquisition- andPayments

3 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates First Abu Dhabi Bank Full time

JOB PURPOSE:

Key role is to manage optimizeand transform the credit card onboarding acquisition and cardpayments solutions across FAB & Dubai First creditcards.

With a focus to ensure our endtoend cardsonboarding journey is market leading working with key businesspartners to drive top of the funnel marketing digital journeyoptimization and balanced credit conversion.

Alsoto deliver a strong return on investment and sustainable growth innew cards acquisitions with the right quality and product mixacross the desired channels to budget.

Lastlywith a focus to keep customers digitally onboarded working with theschemes to leverage market leading payment features or products tobring a true in app digital CX tolife.

ACCOUNTABILITIES:

Endto end cards onboarding

Ownershipof both short term and longterm business objectives to materiallyimprove the customer and banker experience when taking out and 1stusing your credit card

Top of the funnelmarketing designing and tracking market leading welcome offersacross various channels. Working with marketing function and agencyto yield the best results

Optimize credit cardjourneys working with digital teams to identify opportunities toreduce drop offs and customer paintpoints

Improving the credit conversion workingwith credit and risk to balance approval rates and collectionsflows  

Card BusinessAcquisition

Deliver a full yearplan which manages the key driver of net account growth fromsustainable acquisitions with focus on key drivers objectives andachieving business targets 

DriveP&L outcomes

Focus on Quality ofacquisition profitability and sound credit and fraud riskmanagement.

ROImanagement

Optimization acrosschannels

Support or drive productLaunches

Payments

Continuousdevelopment of market leading card and digital features in app tomake FAB cards the best way to pay borrow and reward in the UAE.Ensure a customer can be digital 1st in their application journeyand beyond

Instant cardprovision

ECommercePayments

Instant card provision dynamicCCV

DigitalWallet

Tokenization

Internal& ExternalCollaboration

Collaborate withInternal stakeholders to identify prioritize and design processesrules of engagement and ways of work with an objective fordigitalization simplification and rationalization to achieve highstandards of service with the ability to influence and shape theagenda. Main internal stakeholdersare:

Marketing

Digital& Technology

Credit &Risk

Distribution

Fraud& Operations

Across the broader cardsproduct team

Across the broader consumer bankingteam

Schemes

PartnerCoBrands

New FinTechs

People

Abilityto lead and inspire direct team and broader end to end business andpartners.

Ability to influence change and driveresults deliver key tangible outcomes tomarket.

Build up team capabilities and ensureknowledge transfer and continuousdevelopment.

Empower people to create a robustsuccession plan.

Manage the hiring firing andensure the high engagement of teammembers.

Create space for growth and enhancingleadership capabilities of the teammembers.

Qualifications :

MinimumQualification

University orGraduate degree in Business (MBA anadvantage).

MinimumExperience

Domain knowledge inmultiple geographies is an advantage.

Overallexperience of at least 15 years with a minimum of 10 years ofexperience in Cards Product

Strong Marketingskills and a thorough knowledge of Banking Products/ Services /Payments/ Digital

Extensive knowledge ofFinancial Services industry Central Banks rules regulations andprocedures.

Knowledge of Agile process andprinciples Design Thinking Digital Transformation &Sustainable Finance

Analytical ability andstrategic thinking.

Strong communicationsleadership/negotiations and interpersonalskills.

Management of externalpartners

Ability to work underpressure &multitask.

RemoteWork :

No

EmploymentType :

Fulltime

Key Skills
Marketing &Promotions,Attorney At Law,Jni,Airlines,Art
Experience: years
Vacancy: 1

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