Marketing Specialist
4 weeks ago
Job Title:Marketing Specialist
ReportsTo: CEO
DirectReports: Graphic Designer
WorkingSchedule: Monday Friday 9 AM to6PM
JobOverview:
The MarketingSpecialist will be responsible for developing and executingstrategies to enhance the companys brand presence across allchannels with a strong focus on social media. This role is crucialin ensuring consistent brand messaging increasing customerengagement and maintaining a strong market position in the lightingindustry.
KeyResponsibilities:
- Brand Strategy: Develop andimplement brand strategies to strengthen market positioning andincrease awareness.
- CreativeDirection: Oversee the creation of marketingmaterials and social media content to align with brandguidelines.
- Social MediaManagement: Lead the social media strategy creatingengaging content and campaigns to enhance brand visibility andaudience engagement across platforms (Facebook Instagram LinkedInetc.).
- MarketResearch: Conduct consumer and competitor researchto identify trends and opportunities for brand growth.
- Campaign Management: Planand execute multichannel marketing campaigns in collaboration withthe design and social media teams.
- Brand Consistency: Ensure aunified brand message across all marketing channels includingdigital print and social media.
Qualifications:
- Education:Bachelors degree in Marketing Communications or a relatedfield.
- Experience: Minimum of 3years in brand management or marketing with a strong background insocial media management.
- Skills: Excellentcommunication creative direction and project management skills.Proficiency in social media platforms and marketingtools.
Digital Marketing,Marketing,GoogleAnalytics,Pardot,HTML5,MailChimp,Marketing Automation,SalesforceMarketing Cloud,HubSpot,Responsys,Email Marketing,Social MediaManagement
Employment Type : FullTime
Experience: years
Vacancy: 1
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