E- Commerce Media Buyer
4 weeks ago
We seek askilled Media Buyer with expertise in Google Ads and social mediaplatforms to drive revenue growth and meet ourecommerce sales targets.
This rolefocuses on planning executing and optimizing paid campaigns tomaximize ROI and achieve ROAS goals. The idealcandidate is analytical goaloriented and experienced in managingbudgets across channels to delivermeasurable results.
KeyResponsibilities
1 Sales & ROAS TargetAchievement
Drive ad performance to achievespecific sales and return on ad spend (ROAS) targets.
Continuously optimize campaigns through A/B testingtargeting adjustments and creative iterationstomaximize conversion rates and meet KPIs.
Data Analysis & Reporting
Monitordaily performance metrics to ensure campaigns are delivering asexpected.
Provide regular reports and insightsinto campaign performance analyzing data to recommendimprovements and inform futurestrategies.
2 Campaign Strategy& Execution
Develop and execute paidadvertising strategies on Google Ads and social media platforms(e.g. Facebook Instagram etc.) to drive sales growthand reach new customers.
Plan andmanage budgets effectively across platforms to ensure efficient useof ad spending with a focus onROAS.
3 Audience Targeting &Segmentation
Identify and create audiencesegments to improve targeting precision using demographicgeographic and behavioralinsights.
Leverage retargeting andlookalike audiences to maximize reach and engagement withhighpotential customers.
4 Collaboration & Alignment
Workclosely with content and marketing teams to align ad campaigns withongoing promotions seasonal trends and productlaunches.
Ensure ad creatives andmessaging are consistent with brand standards and aligned withcompany objectives.
Budget Management & Optimization
Track and manage budget allocations ensuring costeffectivestrategies are in place to achieve salesgoals.
Regularly reviewcostperclick (CPC) costperacquisition (CPA) and ROAS metrics torefine spending and improveresults.
Required Skills
Arabic Speakersonly
Proven experience managingGoogle Ads and social media ad platforms for ecommerce.
Strong analytical skills with expertise in datadrivendecisionmaking and tracking ROAS and sales performancemetrics.
Proficiency in budgetmanagement and A/B testing for campaign optimization.
Preferred Skills
1. Google AnalyticsShopify experience and Excel proficiency for reporting andanalysis.
2. Ability to work crossfunctionallywith content and product teams to enhance ad relevance.
3. Arabic language proficiency is an advantage.
4. Shopify experience is aplus
Remote Work :
No
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