Digital Marketing Specialist
3 weeks ago
ROLESAND RESPONSIBILITIES
We are looking fora skilled Digital Marketing Specialist with experience in thehospitality industry to join our team. The ideal candidate will beresponsible for developing and executing digital marketingstrategies to enhance our online presence attract potential guestsand drive revenue. A strong background in online marketing andexperience with hospitalityspecific platforms like Booking.comExpedia and similar is essential.
KeyResponsibilitiesDigitalStrategy Development: Plan develop and implementcomprehensive digital marketing strategies aligned with companygoals and market trends in the hospitalitysector.
OnlineAdvertising Campaigns: Create manage and optimize paidadvertising campaigns across platforms (Google Ads Meta etc.) todrive traffic and conversions. Focus on targeting the rightaudience segments and maximizingROI.
SEO &Content Management: Improve website content onpage andoffpage SEO to increase visibility on search engines. Collaboratewith content creators to ensure highquality SEOoptimizedcontent.
SocialMedia Marketing: Develop social media strategies acrossplatforms (Instagram Facebook Twitter) to promote our brand engagefollowers and manage onlinereputation.
EmailMarketing & CRM Management: Build and executetargeted email marketing campaigns leveraging customer data forpersonalization and segmentation. Manage the CRM to nurture leadsand drive guestretention.
HospitalityPlatforms: Optimize property listings on Booking.comExpedia Airbnb and other OTAs (Online Travel Agencies) to increasevisibility and bookings. Monitor reviews and ratings to ensurepositive brandreputation.
PerformanceAnalysis: Analyze data and track KPIs to measure theeffectiveness of campaigns and strategies. Provide regular reportson digital marketing performance and make recommendations forcontinuousimprovement.
Education:Bachelors degree in Marketing Business Hospitality Management or arelatedfield.
Experience:Minimum 13 years of experience in digital marketing preferably inthe hospitality industry with handson experience managinghospitality platforms like Booking.com Expediaand otherOTAs.
Skills:
- Proficiencyin digital marketing tools (Google Analytics Google Ads socialmedia management platforms).
- Strongunderstanding of SEO SEM PPC and onlineadvertising.
- Experience with content creationcopywriting and email marketing.
- Knowledge ofonline reputation management and guest experienceoptimization.
- Analytical mindset with theability to interpret data and optimize campaignsaccordingly.
Thisjob has been sourced from an external job board.
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Key Skills
Civil,Anti Money Laundering,Intelligence,Hospitality,AdministrativeServices
Employment Type : FullTime
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