Google Ads Specialist

3 weeks ago


Dubai, Dubai, United Arab Emirates Unique Asset Experts Real Estate Full time
"Key Responsibilities


Core responsibility will be to manage search and paid social campaigns directly in advertising platforms across assigned clients, and also contribute to strategy when possible.

Executes, optimizes and reports on advertising campaigns that meets specific client goals, including fundraising, engagement, advocacy and lead generation.

Conduct KPI discovery, keyword research, and competitor analyses for SEM campaigns.
Implements audience segmentation and media bidding strategies.
Collaborate on the implementation of technical and creative needs.
Use current best practices and strategies to create and manage tests across ad platforms.
Evaluate campaign performance, provide interim reports, and communicate campaign progress to teams.
Generate good quality leads through adwards.
Perform other related duties as assigned by management.

Skills Knowledge and Expertise

The ideal candidate will have:
3+ years of experience directly managing paid ad campaigns within paid search and paid social platforms.

Knowledge of the digital advertising environment, platforms, offerings, and tools, particularly around fundraising and ecommerce experiences; in collaboration with team members, contribute to campaign strategies, and manage execution.

Proficient written and verbal communication skills for crafting ad copy, internal team communications and client communications.
Strong attention to detail.
Strong organizational and time management skills.
Ability to adhere to schedules, execute creative strategy, and manage production.
Ability to manage against media budgets.
Ability to work on several tasks at one time, independently.
Ability to work independently in a remote team environment.
Bachelor's Degree or higher in Marketing or related program.
Experience with ecommerce and/or nonprofit marketing and/or fundraising strategies.
Certification, professional license or credential in Google ads and another platforms a plus.

"

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