Arabic Copywriter- Retail and F&B

4 weeks ago

Dubai UAE, United Arab Emirates Tiger Recruitment Full time
As a Copywriter, you will be responsible for creating engaging, persuasive, and culturally relevant copy across various platforms. Your work will play a crucial role in shaping the brand voice and enhancing connection with customers in the Arabic-speaking market.

Key Responsibilities:
  • Content Creation: Write clear, compelling, and creative copy for various marketing materials, including websites, social media, email campaigns, product descriptions, advertisements, and promotional materials.
  • Brand Voice: Maintain and develop the brand's voice and tone to ensure consistency across all communications.
  • Campaign Development: Collaborate with the marketing team to develop effective campaigns that drive engagement and sales.
  • Localization: Adapt existing English copy to Arabic, ensuring cultural relevance and appropriateness.
  • SEO Optimization: Implement SEO best practices to enhance the visibility of our content in search engines.
  • Proofreading and Editing: Review and edit content to ensure accuracy, clarity, and consistency.
  • Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform copywriting strategies.
  • Collaborative Projects: Work closely with designers, marketers, and product managers to create cohesive and effective marketing materials.
Qualifications:
  • Language Skills: Native proficiency in Arabic with excellent writing, editing, and proofreading skills. Proficiency in English is also required.
  • Experience: Minimum of 2-3 years of experience in copywriting, preferably within the retail or fashion industry.
  • Creativity: Strong creative thinking skills and the ability to generate innovative ideas.
  • Attention to Detail: Exceptional attention to detail and commitment to producing high-quality work.
  • Technical Skills: Familiarity with SEO principles and experience using content management systems (CMS) and digital marketing tools.
  • Team Player: Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Cultural Awareness: Deep understanding of the cultural nuances and preferences of Arabic-speaking consumers.
Preferred Qualifications:
  • Marketing Knowledge: Understanding of marketing principles and strategies.
  • Graphic Design Skills: Basic knowledge of graphic design tools and principles.
  • E-commerce Experience: Experience working with e-commerce platforms and online retail brands.


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