In-Store Client Development Manager

1 month ago


Dubai, Dubai, United Arab Emirates Richemont Full time

In-store Clients Development Manager

Direct Report: Store Manager

Team Management: No

The In-store Client Development Manager plays a crucial role as a dedicated ambassador for Maison Alaïa. Working closely with the Store Director and Assistant Store Director, this individual spearheads the recruitment of new customers and serves as a key reference point for customer management within the sales teams.

As an experiential key-player, the main focus is to enhance the in-store experience for clients, ensuring top-notch interactions and fostering long-term relationships. Responsible for driving the store's client strategy, the Clients Development Manager leads or supports projects geared towards enhancing loyalty, sales, and client growth.

Main responsibilities include:

Local Clients Approach & Strategy:

- Collaborate with store management to refine the Clientele strategy, focusing on targeting, recruiting, and retaining local clients to drive business growth.
- Propose innovative ideas to boost local client engagement and increase the brand's presence in local communities.

Establish a Clienteling mindset in-store:

- Implement and uphold a Clienteling routine in the store
- Encourage and assist store teams in achieving Clienteling objectives and enhancing performance during client interactions, providing constructive feedback for improvement.
- Keep thorough records of Very Important Clients (VICs) and High Potential clients to tailor strategic plans for their development and suggest tailored activations for each segment.
- Act as a brand representative on-site, setting an example in all Clienteling aspects from client reception to engagement during in-store and off-site activities. Lead by example in client interaction, sales generation, and knowledge sharing to elevate standards.
- Train new hires on Clienteling and Customer Relationship Management (CRM).

Enhance Client Engagement:

- Collaborate closely with each Client Advisor to execute individualized action plans and provide Clienteling support.
- Coach and train the team to cultivate enduring relationships with each ALAIA client.
- Partner with various teams to drive in-store client engagements and traffic through product launches, events, and campaigns by identifying suitable client profiles for local and global activations.

Monitor In-store Client Activities:

- Monitor the store's Clienteling performance.
- Analyze client behaviors and pinpoint market opportunities.
- Offer concise feedback and recommendations to leadership, gathering and consolidating insights for future enhancements.
- Oversee in-store gifting and services to gauge their business impact.
- Maintain regular follow-ups with the team to ensure CRM objectives and KPIs are achieved.



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