Search Engine Optimization Executive(SEO)

1 week ago


Dubai, Dubai, United Arab Emirates VLCC Wellness International Full time

SENIOR CONTENT & SOCIAL MEDIA SPECIALIST:

About the job

SENIOR CONTENT & SOCIAL MEDIA SPECIALIST - MARKETING

Plan, develop, implement, and manage the social media accounts of VLCC. Maximizing brand visibility and its connection with the desired target audience. Create interactive social media content/posts that generate and build users engagement.

DUTIES AND RESPONSIBILITIES:

Ø Plans and develops social media calendars for the social media accounts of VLCC (MEA REGIONS).

Ø Research, brainstorms, and writes social media posts' copy/captions along with the landing pages content.

Ø Writes content for the various social media channels and landing pages, keeping in mind the general structure, brand guidelines and sentiment of the target audience.

Ø Plans social media creatives with the help of the photographer and graphic designers.

Ø Posts content across social media accounts.

Ø Keeps up to date knowledge of the latest social media trends,

Ø Supports the marketing team in editing content including articles, blogs, etc.

Ø Ensures all copy is on-brand, on-voice, and with the appropriate tone.

Ø Demonstrates knowledge of planning and running social media ads across Facebook and Instagram.

Ø Adheres to Search Engine Optimization (SEO) and Social Media requirements.

QUALIFICATIONS:

Ø Bachelor's degree in marketing, journalism, mass communication or similar field.

PROFESSIONAL EXPERIENCE:

Ø 3 or more years' experience in a social media/content writing position.

Ø Should be equally comfortable with both long and short copy.

Ø Strong editing/proofreading/copywriting skills.

Ø Prior experience as a content manager.

Ø Experience in creating social media strategies.

Ø Knowledge of best practices for social media platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.

Ø Excellent verbal and written communication skills.

Ø Ability to work independently, organize, set priorities, and complete work within given deadlines.

Ø Ability to track progress of job tasks, responsibilities, and goals.

Ø Able to strategically engage with doctors and healthcare professionals, if required, to develop and deploy successful campaigns.

Ø Multitasker, creative thinker, and a team player.

Ø Excellent command over written & spoken English. Arabic will a plus.

Ø Experience in healthcare is a plus.



NOTE :
Only shortlisted applicant will get contacted


Ability to commute/relocate:

  • Dubai: Reliably commute or planning to relocate before starting work (required)

Experience:

  • SEO Executive: 3 years (required)


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