Digital Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Middle East Communication Network Full time

ROLE PURPOSE


The Digital Media Manager will work collaboratively with the Digital Director to further define and execute Initiative's digital media strategies.

They would be responsible for evaluating, planning, organizing, managing and contributing to all digital media planning activities in an effort to achieve all corporate objectives while ensuring a consistent development of both the agency and the clients' future performance.

The Role Holder is responsible for combining the best of traditional and new media to create innovative relationships between client and consumer.


ROLE ACCOUNTABILITIES

  • Create and execute digital media opportunities that add significant value to Initiative's business goals
  • Development and execution of the online strategy
  • Build and grow the digital media program
  • Serve as an internal expert on digital media, reporting on competitors and trends
  • Present recommendations, identify new digital opportunities and conclusions that demonstrate impact to the client's business objective and growth
  • Delegate and oversee assignments appropriate for the Digital Media Team
  • Responsible for the growth and development of Digital team members ensuring their skills are up to par
  • Ensure that the Digital Director is fully up to date on current activity and potential issues
  • Develop, maintain and refine ongoing reporting procedures and working practices
  • Establish and recommend training needs within the team
  • Identification of knowledge gaps and steps taken to fill them
  • Reconcile final deliveries and approve media invoices in collaboration with finance team
  • Develop, maintain and refine ongoing reporting procedures and working practices
  • Maintain regular client contact when and where necessary
  • Functions as a primary contact between Client Service and the Client management for all strategic requests
  • Maintains strong relationship with digital media suppliers
  • Ensuring value added deliverables to clients on a continuous basis
  • Carries out communication planning presentations & reviews
  • Engage with the company and contribute with ideas on company and client level
  • Responsibility for budget management as well as help client set budgets for coming year
  • Carries out semiannual & annual reviews
  • Work on pitches & new businesses
  • Ensure best practices with other teams in the agency
  • Contribute to innovation idea generation
  • Business profitability and financial analysis

SCOPE OF ROLE

Decision Making

  • Manage and supervise the day to day digital media activities for brands and recommend cost efficient and impactful digital media proposals to clients
  • Manage all aspects of Digital Media Packages

Communication

  • Works closely with digital suppliers regarding special requirements for clients and campaigns
  • Works closely with the Media Team to create and identify new opportunities that exceed expectations
  • Works closely with the Digital Team to ensure knowledge base and development of skills
  • Works closely with the client to ensure a pleasant and consistent experience

Planning

  • To execute a dual benefit role of managing digital team and clients for maximizing exposure and optimize the revenue generation of the agency

CHALLENGES OF THE ROLE

  • To ensure that Digital is a core part of the agency proposition and to deliver solid digital revenue
  • Make optimum use of the digital media team to delegate work and hence generate and thus deliver effective digital plans on time
  • Monitor and update clients on competitive digital activities to ensure longterm relationships and loyal customers
  • To deliver compelling and exciting online user experience

EXPERIENCE AND QUALIFICATIONS

  • Minimum 4 years experience of Digital Media Planning
  • Ability to delegate, assign and identify key job success factors
  • Strong understanding of digital media landscape

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