Commercial Marketing Manager

7 days ago

Dubai, Dubai, United Arab Emirates Informa Markets Full time
Informa is one of the world's leading knowledge providers.

We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

Informa Markets , a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job DescriptionSummaryWe are seeking a digital savvy, highly motivated marketing manager with experience in designing and delivering complex integrated campaigns.

The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail.

The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.

Job PurposeTo design and deliver successful marketing campaigns to A.) Generate high marketing qualified leads (MQLs) for the Healthcare portfolio's Media and Marketing services; B.) Generate new inbound data for the portfolio to be nurtured down the funnel; C.) Support the conversion of new data to MQLs for show brands; D) Develop the Informa Markets Healthcare brand (umbrella/anchor for events, content, and MMS products)Job AccountabilitiesKey Performance IndicatorsDelivery of marketing campaigns in line with business and product objectivesAdherence to timelines and budgetsMarketing KPI reportsGrowth and development of Known, Engaged and Marketable audiences & MQL targetsRevenue targets for Media & Marketing servicesTeam development and progressionSuccessful collaboration with event marketing teamsMain Duties & ResponsibilitiesTeam ManagementLine-manage 1 or more marketing executives working across a range of media products or events (exhibitions, digital, magazines, awards, conferences)Provide guidance, feedback, and inspiration to line reportsWork with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategyWork with line reports to develop skills and competencies and ensure they have a clear development roadmapEnsure adoption and optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficientReflect the high-performance culture of the marketing teamAnalysis & InsightsMonitor campaign performanceand produce monthly MQL reports including the changes you will make to campaign execution based on data insightsShare relevant insights with sales and event teams to drive revenues or pursue new opportunitiesAnalyse and report trends over time and use these insights to build more effective campaignsWork with data & insights specialists to capture relevant and timely data (ensuring accurate, tagged data is collected and standardised across all your lead generation activities)Work with internal teams to ensure data governance and data management policies are adhered toUse recommended campaign analytics dashboards daily to monitor performanceBuild a culture of testing and metrics-driven decision-making in the teamShare case studies with marketers within the team, division, and wider Informa MarketsPlanning & Campaign ManagementStrategically promote Informa Markets Healthcare (IMH) and its products to deliver the highest quality, qualified leads to our commercial teamsPromote Media and Marketing Services to exhibitors and lapsed sales leads using lead-nurturing tacticsCollaborate with show marketing teams to support growth with in-bound lead generation for increased event MQLsAnalyse and measure the effectiveness of existing campaignsBuild operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)Develop demand-gen marketing budgets in line with plans and maintain budget trackersAppoint and manage external suppliers where requiredWork with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI'sBuild and lead relevant website strategies to maximise relevant traffic and conversion to lead generation activitiesMarketing ExecutionIdentify target universe and key segments within target universeOutput multi-channel campaigns across email marketing, SEM, web and socialCollaborate with Content teams to develop collateral for awareness campaignsWrite copy to reach, engage and convert potential exhibiting universe into warm leadsUse of CRO to optimise your online activity consistentlyMonitor and adjust digital marketing activity based on performance metricsConsistent testing of campaign tactics and share learningsEnsure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standardsQualificationsEducated to degree level or equivalentThorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketingDatabase development and growth including segmentation / advanced targetingBuilding relationships with partners and stakeholdersAnalytical and questioning mindsetSignificant exposure to design and print suppliers / agenciesDeadline and target-drivenExperience of working in a pressurised environmentExcellent verbal and written communication skillsProficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel andExperience of using marketing automation technology (preferably Eloqua)Experience of working with CMS platforms (but coding knowledge not required)Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc.

And experience of social media listening and sentiment analysisExperience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)Experience using Eloqua and/or Adobe Experience ManagerEvents marketing experienceAdditional InformationWe know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements.

If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply.

You could be just what we needWe believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

As such, Informa is proud to be an Equal Opportunity Employer.

We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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