Senior Marketing Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates MultiBank Group Full time

Welcome to MultiBank Group; a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE.

We excel in providing cutting-edge trading technology, unparalleled liquidity, and exceptional customer service, offering an extensive range of financial products such as Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 1 million clients across 90 countries, contributing to a daily trading volume exceeding US$ 12.1 billion.

As a heavily regulated (11 financial regulators across 5 continents), award-winning, and reliable financial institution, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals.

Seize the opportunity to work with a rapidly growing, world-class team spanning more than 20 countries, driven by innovation, collaboration, and customer focus.


Role Overview:


As the Senior Marketing Manager with CFDs experience at MultiBank Group, you will play a pivotal role in developing and executing strategic marketing initiatives to promote our brand, acquire new clients, and drive trading activity in the highly competitive financial derivatives market.

Leveraging your in-depth understanding of CFDs and derivatives trading, you will lead a team of marketing professionals to implement targeted campaigns, foster client engagement, and enhance brand awareness across key markets.


Key Responsibilities:

Strategic Planning:
Develop and execute comprehensive marketing strategies tailored to the unique characteristics of the financial derivatives and CFDs market, with a focus on driving client acquisition, retention, and trading volume growth

Campaign Management:
Plan, coordinate, and optimize multi-channel marketing campaigns across digital and traditional channels, including online advertising, email marketing, social media, and events

Content Creation:
Collaborate with internal teams and external partners to develop compelling marketing content, including educational materials, market insights, webinars, and promotional offers, aimed at attracting and engaging CFDs traders

Client Engagement:
Implement initiatives to enhance client engagement and loyalty, such as loyalty programs, educational resources, and personalized communication strategies tailored to the needs and preferences of CFDs traders

Brand Development:
Define and reinforce the MultiBank Group brand identity within the financial derivatives industry, ensuring consistency in messaging, visual identity, and brand positioning across all marketing channels

Performance Analysis:
Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns, identify areas for optimization, and make data-driven decisions to maximize ROI and achieve business objectives

Team Leadership:
Lead, mentor, and inspire a team of marketing professionals, providing guidance, support, and development opportunities to foster a culture of innovation, collaboration, and excellence

Market Research:
Stay abreast of market trends, competitor activities, and regulatory developments in the financial derivatives and CFDs trading industry, leveraging insights to inform marketing strategies and maintain a competitive edge

Qualifications:


Bachelor's degree in Marketing, Business Administration, Finance, or a related field (Master's degree preferred).5+ years of experience in marketing within the financial services industry, with a focus on CFDs, derivatives, or trading platforms.

Proven track record of developing and executing successful marketing campaigns targeted at CFDs traders, driving client acquisition, retention, and trading volume growth.

Strong understanding of financial markets, trading products, and regulatory frameworks relevant to CFDs and derivatives trading.
Excellent analytical skills, with proficiency in marketing analytics tools and the ability to derive actionable insights from data.
Exceptional communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
Leadership experience, with a demonstrated ability to inspire, motivate, and develop high-performing teams in a fast-paced and dynamic environment.
Creative thinker with a passion for innovation and a results-driven mindset, focused on achieving business objectives and exceeding targets.
Collaborative work environmentMarket-based salaryBecome a part of our diverse, world-class team, collaborating with multicultural professionals from around the globe.

Make a lasting impact in the financial industry and grow your career with MultiBank GroupRegional Senior Manager – Brands & ContentBusiness Development Director:
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