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Digital Marketing Senior Analyst Jobs In Dubai
1 week ago
About the job
The digital marketing senior analyst will support with the digital marketing strategy build for Cigna Healthcare MEA. The candidate will be leading and driving the digital marketing plans for the region to achieve marketing & business objectives – the responsibilities include website management, search engine optimization, digital marketing campaigns and CX enhancement & customer engagem digital projects.
Requirement- Campaign Development: Collaborate with marketing teams to develop effective direct marketing campaigns that align with business objectives. This includes identifying target audiences, defining campaign goals, creating compelling messaging, and selecting appropriate channels.
- Email Marketing: Develop and implement email marketing campaigns, including creating email templates, writing persuasive copy, segmenting audiences, managing email lists, and monitoring campaign metrics. Use A/B testing to optimize email performance and increase open and click-through rates.
- Measurement and Analysis: Track and analyse campaign performance metrics, such as response rates, conversion rates, and ROI. Provide regular reports and insights to stakeholders, identifying areas for improvement and recommending strategies to optimize results.
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