Head of Marketing and Reception

1 week ago


Dubai, Dubai, United Arab Emirates Black Pearl Consult Full time

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• Sources advertising opportunities and develops relationships with key media to secure and grow media coverage both online and offline at a competitive price (digital, print, electronic, outdoor).

• Consistent quality lead generation to make sure all providers' schedules are up to maximum capacity at all times.

• Main core focus on digital advertising and managing all in-house.

• Manages the execution of the set advertising and media plan : this includes liaison with agencies and brands for artwork adaptation and approval, reviewing ads

• Responsible for art direction and content generation.

• Provide tools and materials to enable the sales / call center team to function effectively.

• Continuous analysis of market trends and positioning of competitors.

• Analysis of customer behavior and experience data.

• Provides marketing research data by analyzing in-house sales trends

• Prepares regular reports and frequent updates to administration staff.

• Plans, organizes and attends promotional events and launches.

• Arrange outdoor and indoor marketing activities in coordination with the Doctors & other providers.

• Responsible for the advertising, copywriting, brochures, press releases, Q&As and media relations.

• Responsible for the promotion of company CSR.

• Train and monitor sales / call center staff.

• Maintains updated lists of journalists and industry related service providers

• Manages the production and distribution of all marketing & POS material including proofreading copy and liaising with designers and printers.

• Maximizes the use of all social media platforms.

• Develops the social media strategy both using organic and paid-for advertising.

• Makes sure website is constantly updated and user-friendly.

• Recruitment, induction and training of receptionists and call center agents.

• Appraisals and performance management of reception and call center staff, including regular meetings.

• Leading, monitoring, motivating, and inspiring the team providing guidance and support.

• Reviews existing standards and procedures while implementing new best practices to ensure a seamless delivery of Front of House (FOH) Services.

• On-going development of skills and knowledge for the FOH team.

• Produces, manages, and operates the reception working schedule checking future planned absences, planning cover and ensuring overtime is provided when necessary.

• Manages implementation for any change / upgrade in software systems

• Monitors marketing campaign spending against budget and weekly reporting.

• Liaises with marketing vendors for quotes and proposals and ensures quality control for procured material.

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