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Digital Account Executive
4 months ago
- Serve as the primary point of contact for assigned clients, managing day-to-day communications and ensuring their digital marketing needs are met.
- Develop strong, trusting relationships with clients, understanding their business goals, and translating them into effective digital strategies.
- Collaborate with internal teams to develop comprehensive digital marketing plans that align with client objectives.
- Manage the execution of digital campaigns, including social media, email marketing, SEO, PPC, content marketing, and online advertising.
- Monitor and analyze campaign performance using various analytics tools.
- Prepare detailed reports on campaign outcomes, providing insights and recommendations for optimization.
- Work closely with clients to understand their business and marketing objectives.
- Develop and present digital marketing strategies that drive engagement, increase brand awareness, and generate leads.
- Collaborate with the creative team to develop engaging and relevant content for various digital platforms.
- Ensure content aligns with the client's brand voice and resonates with their target audience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Conduct market research to identify opportunities for client growth and competitive advantage.
- Oversee campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
- Provide clients with regular budget updates and financial forecasts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in digital marketing, preferably within an agency environment.
- Strong understanding of digital marketing channels and tactics, including social media, email marketing, SEO, PPC, content marketing, and online advertising.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
- Excellent communication and interpersonal skills, with the ability to build strong client relationships.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
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