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Quality Executive
2 weeks ago
Job Responsibilities:
Ensure strategies are in place for inbound marketing campaigns with specific performance targets and objectives tailored to meet or exceed client business and commercial expectations
Continuously develop a strong understanding of the products, competition, industry, marketing goals and objectives of each client
Implement the strategies from the campaign plans and roadmaps
Proactively and regularly propose best practice / new and improved inbound marketing campaign ideas
Ensure all client account are well managed
Measure the effectiveness of campaigns and achieve incremental increases in success
Draw insight from data regarding user trends and behavior in order to enhance performance context per account
Produce monthly reports for clients including activity, performance, advice and recommendations
Work closely with the account management team to ensure they are kept up to speed with progress and results
Maintain regular contact with clients and provide timely efficient responses to all queries
To attend and actively take part in client meetings
Ensure knowledge of the digital industry and changes within inbound marketing is kept up to date and relevant
Initiate and carry out objective testing of tools, resources and techniques
Write web copy, blog posts, email messages, research papers, white papers, case studies, and/or other publications as required
Ensure traffic is driven to content assets by leveraging landing pages, social media promotions, search engine optimization, paid advertisements and more
Efficiently manage workload and accurately record your time using the company timesheet system
Share knowledge, insight, best practice, tactics and ideas
Contribute towards a drive for excellence across the agency
Requirements
Job Requirements:
Digital professional with experience of digital marketing within different industries
At least one years experience within a mid-level agency role
Passion for emerging platforms and knowledge of effective inbound marketing strategies and techniques
Understanding of how Google and other search engines rank pages
Understanding of social media platforms including Facebook and Twitter
Content creation skills
Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly and distil the most important/relevant information for intelligent strategic development
Proficient user of Google Analytics and other major third party analytics platforms
Highly numerate and literate, with the ability to produce top quality written reports
Blogging experience
Proactive and highly organised, with strong time management and planning skills
Able to meet tight deadlines and remain calm under pressure
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