Specialist Performance Marketing Jobs In Dubai

1 week ago


Dubai, Dubai, United Arab Emirates Talabat Full time
Specialist Performance Marketing Jobs In Dubai | Talabat

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Description:

When you think of food delivery in the MENA region, we'd be pretty surprised if talabat didn't pop into your mind first Since delivering our first order in Kuwait in 2004, we've grown quite a lot over the past 17 years.

Responsibilities:
  • Help in understanding and defining audience segmentation strategies on performance marketing channels, and collaborating closely with the Central customer engagement function to curate and run highly effective and targeted audience strategies based on data available in CDP and other data platforms.
  • Create different visualizations and reports for different stakeholders to deliver insights and results.
  • Ability to analyze and measure creative performance of the different performance marketing channels and campaigns.
  • Define media measurement strategy and understand the attribution modeling for talabat across all markets and channels.
  • Align and coordinate with local markets, central performance marketing and other stakeholders on OKR frameworks to deliver growth.
  • Understand and incorporate an incrementality testing mindset to drive true net growth and revenue across the performance marketing channels and different strategies.
Requirements:
  • Bachelor's degree in a quantitative discipline (Statistics, Economics, Mathematics, Marketing Analytics, Data Science or related disciplines).
  • Minimum 2 years of hands-on experience in digital media analytics and e-commerce/mobile marketing.
  • Deep understanding of audience segmentation, 1PD and use of modeling and scaling in performance marketing channels.
  • Excellent knowledge of the overall digital advertising ecosystem;
  • Track record of effectively prioritizing and managing multiple projects simultaneously;
  • You have a growth mindset – being analytical, comfortable with numbers and eager to test & learn;

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